The Garden of Life Grass Fed Collagen Line is Being Expanded
Michael Hemsworth — March 4, 2020 — Marketing
References: gardenoflife & drugstorenews
The Garden of Life Grass Fed Collagen range is being expanded by the brand to help make the supplement even more applicable for consumers who lead fast-paced lifestyles.
The supplement line will now include Collagen Protein, Collagen Coconut MCT, Collagen Creamer, Collagen Super Beauty and Collagen Greens Beauty. These products are all formulated with different needs or preferences in mind to offer consumers a hyper-specific option that will match their lifestyle.
President Brian Ray spoke on the expanded Garden of Life Grass Fed Collagen range saying, "We've always had a passion for helping people achieve extraordinary health, and that starts with using extraordinary ingredients. By sourcing ingredients from farmers who share our values for raising cattle that roam free, feed on non-GMO grass, are treated humanely and not treated with antibiotics or hormones, we can provide an added assurance of quality for health-conscious consumers seeking collagen products."
The supplement line will now include Collagen Protein, Collagen Coconut MCT, Collagen Creamer, Collagen Super Beauty and Collagen Greens Beauty. These products are all formulated with different needs or preferences in mind to offer consumers a hyper-specific option that will match their lifestyle.
President Brian Ray spoke on the expanded Garden of Life Grass Fed Collagen range saying, "We've always had a passion for helping people achieve extraordinary health, and that starts with using extraordinary ingredients. By sourcing ingredients from farmers who share our values for raising cattle that roam free, feed on non-GMO grass, are treated humanely and not treated with antibiotics or hormones, we can provide an added assurance of quality for health-conscious consumers seeking collagen products."
Trend Themes
1. Collagen Supplementation - The expansion of the Garden of Life Grass Fed Collagen line highlights the growing trend of collagen supplementation for consumers seeking health and beauty benefits.
2. Hyper-specific Products - The inclusion of hyper-specific options in the collagen supplement line demonstrates the trend of catering to consumers' specific needs or preferences.
3. Ethical Sourcing - The emphasis on sourcing collagen ingredients from farmers who share similar values reflects the trend of ethical sourcing and transparency in the health and wellness industry.
Industry Implications
1. Health and Wellness - The expanding collagen supplement market presents opportunities for businesses to innovate and offer new products and services that cater to consumers' health and wellness needs.
2. Food and Beverage - The collagen creamer and collagen coconut MCT products create opportunities for the food and beverage industry to incorporate collagen into a variety of products, addressing the demand for functional ingredients.
3. Cosmetics and Beauty - The collagen super beauty and collagen greens beauty products open up avenues for the cosmetics and beauty industry to develop innovative skincare and beauty products with added collagen for improved skin health and appearance.
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