The Luxury Editorial for Vogue Italia Stars Gisele Bundchen
— June 6, 2013 — Fashion
References: vogue.it & huffingtonpost
The latest editorial for Vogue Italia starring supermodel Gisele Bundchen is a graphic beauty-critiquing photo series that leaves a lasting imprint on even the least fashion-interested person. Bundchen is shown in various beauty enhancing pursuits, each one more disturbing and painful looking than the last.
One picture in particular catches the eye. Bundchen is shown lying on a hospital bed while checking her phone. The skin on her face is scabby, red and irritated. The implication of this photo is that models and other people who use their looks as a means to create and sustain a career, have to undergo disturbing procedures to maintain that level of beauty. These procedures become so routine that the models and actors barely even notice them anymore.
Bundchen and the team at Vogue Italia are clearly trying to make a statement about beauty with the 'Luxury' editorial. By showing the disturbing behind-the-scenes procedures that are required to create beauty, they leave viewers with this question: Is it worth it?
One picture in particular catches the eye. Bundchen is shown lying on a hospital bed while checking her phone. The skin on her face is scabby, red and irritated. The implication of this photo is that models and other people who use their looks as a means to create and sustain a career, have to undergo disturbing procedures to maintain that level of beauty. These procedures become so routine that the models and actors barely even notice them anymore.
Bundchen and the team at Vogue Italia are clearly trying to make a statement about beauty with the 'Luxury' editorial. By showing the disturbing behind-the-scenes procedures that are required to create beauty, they leave viewers with this question: Is it worth it?
Trend Themes
1. Graphic Beauty Critique Photography - Opportunity for photographers to create thought-provoking visuals that challenge conventional beauty standards.
2. Disturbing Beauty Procedures - Opportunity for the beauty industry to innovate and offer safer, more natural alternatives to harsh beauty treatments.
3. Questioning the Value of Beauty - Opportunity for brands to promote self-acceptance and redefine societal norms around beauty standards.
Industry Implications
1. Photography - Photographers can explore new ways to challenge traditional beauty standards through visually impactful imagery.
2. Beauty - The beauty industry can develop innovative, safer alternatives to harsh beauty treatments highlighted in the editorial.
3. Fashion - Fashion brands can promote diverse and inclusive beauty standards to question the perceived value of traditional beauty.
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