Gran Escala in Zaragoza
Going Like Sixty — December 13, 2007 — Luxury
References: clevelandleader
Spain is entering the ultra high roller world of casinos in a big way. A humongous city-like development, temporary called "Gran Escala" (Grand Scale) will be built in the desert region (sound like Vegas?) of Los Mongeros.
Over $25 billion has been earmarked to start a decade long project to build 32 hotels, five theme park, stadium, and bullring. After the opening at the end of 2008, they plan on attracting around 25 million annual visitors. The Zaragoza-based attraction will be the largest casino in Europe.
One of the theme parks is to be called Spyland, where the world of James Bond will be the dominant motif. Backers plan to invite Daniel Craig and Eva Green, stars of Casino Royale, the latest Bond film, to bring a touch of glamour to the project.
Over $25 billion has been earmarked to start a decade long project to build 32 hotels, five theme park, stadium, and bullring. After the opening at the end of 2008, they plan on attracting around 25 million annual visitors. The Zaragoza-based attraction will be the largest casino in Europe.
One of the theme parks is to be called Spyland, where the world of James Bond will be the dominant motif. Backers plan to invite Daniel Craig and Eva Green, stars of Casino Royale, the latest Bond film, to bring a touch of glamour to the project.
Trend Themes
1. Ultra High Roller Resort - The development of luxurious, high-end resorts to attract wealthy tourists could bring new opportunities in the hospitality and tourism industries.
2. Themed Entertainment Parks - The integration of themed entertainment parks, such as Spyland, offers a unique approach to traditional amusement parks and could disrupt the entertainment industry.
3. Multi-functional Development - The creation of massive, all-in-one developments, including hotels, theme parks, and sports arenas, presents opportunities for urban planners and real estate developers.
Industry Implications
1. Hospitality and Tourism - The development of large, luxurious resorts and attractions can create new business opportunities for hoteliers, tour operators, and other related industries.
2. Entertainment - The creation of themed entertainment parks, like Spyland, could disrupt the traditional amusement park industry and lead to new ideas for entertainment businesses.
3. Real Estate Development - The construction of massive, multi-functional developments requires a collaborative effort among urban planners, architects, and real estate developers to capitalize on this trend.
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