Grain Craft Helps Companies Develop Ingredients for New Products
Daniel Johnson — November 28, 2019 — Business
References: graincraft & bakemag
Grain Craft was formed through a merger between three flour mills, and it is now the largest independent flour miller in the United States. This allows Grain Craft to have enough capacity to serve different customers while still being agile. The company works with other businesses to develop ingredients for products like baked goods, food services, pizza and more.
The senior communications Manager at Grain Craft, Natalie Faulkner, stated that the company works with its customers to find new opportunities for growth that align with the organization's overarching strategy. She also notes that a 'farm-to-fork' expectation exists in the baked goods industry and this leads to new products and flavor trends in the market.
Faulkner also spoke on the future of Grain Craft and its role in the flour milling industry, "We will continue to supply bakeries with consistent, high performing flour that they can depend on as they experiment with new products.”
Image Credit: Grain Craft
The senior communications Manager at Grain Craft, Natalie Faulkner, stated that the company works with its customers to find new opportunities for growth that align with the organization's overarching strategy. She also notes that a 'farm-to-fork' expectation exists in the baked goods industry and this leads to new products and flavor trends in the market.
Faulkner also spoke on the future of Grain Craft and its role in the flour milling industry, "We will continue to supply bakeries with consistent, high performing flour that they can depend on as they experiment with new products.”
Image Credit: Grain Craft
Trend Themes
1. Independent Flour Milling - Grain Craft's success as the largest independent flour miller highlights the opportunity for other flour mills to stay nimble while serving a diverse set of customers.
2. Collaborative Product Development - Grain Craft's partnership approach to developing unique ingredients for baked goods and other food products provides an opportunity for businesses across industries to come together and create innovative new offerings.
3. Farm-to-fork Expectations - The 'farm-to-fork' expectation in the baked goods industry provides an opportunity for companies to explore new flavor and product trends that tap into consumer demand for natural, locally-sourced ingredients.
Industry Implications
1. Food Manufacturing - Companies in the food manufacturing industry can leverage Grain Craft's approach to product development and partnership strategy to stay ahead of consumer trends and create differentiated offerings.
2. Bakery - Grain Craft's expertise in flour milling and collaborative approach to product development presents an opportunity for bakeries to innovate and create unique new products that resonate with customers.
3. Agriculture - Grain Craft's 'farm-to-fork' approach highlights a growing consumer trend towards natural, locally-sourced ingredients, presenting an opportunity for businesses in the agriculture industry to tap into this demand and create new products that resonate with consumers.
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