Josten's is Collaborating with Sarah Chloe for New Graduation Jewelry
Justin Lam — May 29, 2018 — Fashion
References: jostens & fastcompany
Jostens has been an iconic manufacturer of class rings for 121 years, and in all that time its iconic chunky jewelry has become engrained in modern society, but the brand recently began a collaboration to create minimalist graduation jewelry. The collaboration will feature pieces from Zahava Ryzman, the founder of Sarah Chloe, with a particular focus on creating pieces that redefine the traditional landscape of graduation jewelry. The new line of minimalist jewelry will be available throughout Josten's network of over 20,000 high-schools and universities across the country.
The new pieces will not feature any rings and will instead focus on a series of charm bracelets and necklaces. Each piece can be customized with various gemstones and engravings, and are meant to perform the same function as class rings. The new pieces feature a much more reserved look, when compared to traditional graduation jewelry, but still maintain the flair and styling of class rings.
The new pieces will not feature any rings and will instead focus on a series of charm bracelets and necklaces. Each piece can be customized with various gemstones and engravings, and are meant to perform the same function as class rings. The new pieces feature a much more reserved look, when compared to traditional graduation jewelry, but still maintain the flair and styling of class rings.
Trend Themes
1. Minimalist Graduation Jewelry - Creating new pieces that redefine the traditional landscape of graduation jewelry by focusing on charm bracelets and necklaces instead of rings.
2. Customizable Gemstone Jewelry - Allowing customers to customize their jewelry piece with various gemstones and engravings for a personalized touch.
3. Reserved Yet Stylish Graduation Jewelry - Offering a more reserved look while still maintaining the flair and styling of class rings.
Industry Implications
1. Jewelry Manufacturing - Collaborating with designers to create innovative and modern jewelry designs for the graduation market.
2. Education - Providing a fresh and trendy alternative to traditional class rings for high school and university graduates.
3. E-commerce - Offering these new minimalist jewelry pieces online, creating opportunities for online sales and customization.
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