Hip To Waist Ratio Study
Going Like Sixty — November 12, 2007 — Science
Beckham married Victoria for her smarts apparently. Since she has a 23 inch waist and obvious nice hips, she must be smart too. Women who have a big difference between waist and hips are more likely to be smarter than skinny minnies. 16,000 women and girls who were more curvey, did better on tests - and so did their kids. The researchers say it has something to do with fatty acids in the lower half.
Trend Themes
1. Increasing Hip to Waist Ratio - Opportunity for businesses to promote and provide products and services that help individuals increase their hip to waist ratio.
2. Embracing Curvier Body Types - Disruptive innovation opportunities for fashion and beauty industries to develop inclusive and body-positive products and campaigns.
3. Linking Body Shape and Intelligence - Potential for educational platforms and brain-training companies to create programs targeting individuals with higher hip to waist ratios.
Industry Implications
1. Fashion Industry - Fashion brands have an opportunity to create clothing lines that celebrate and cater to individuals with curvier body types.
2. Beauty and Cosmetics Industry - Beauty companies can develop products that enhance and highlight curvier features, promoting body confidence and inclusivity.
3. Fitness and Wellness Industry - Fitness and wellness businesses can create targeted workout and nutrition plans aimed at helping individuals achieve a healthier hip to waist ratio.
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