These Gotham Greens Dressings Come in Two Familiar Flavors
Michael Hemsworth — July 22, 2021 — Marketing
References: gothamgreens & foodbev
These new Gotham Greens dressings from the US-based brand are focused on providing consumers with a familiar yet lifestyle-focused option to incorporate into their favorite recipes.
The dressings come in the form of the Vegan Caesar and the Vegan Ranch, which are both crafted without any sugar in the mix and greenhouse-grown basil. Each of the dressings are packed with premium ingredients that perfectly incorporate the various flavors and nuances of the originals.
Co-Founder and CEO Viraj Puri explained the new Gotham Greens dressings further saying, "We know and love that consumers are increasingly gravitating toward more plant-based diets for the sake of their health and the environment. From day one, we set out to reimagine a greener food system — one that is committed to environmental impact and changing the way people think about growing and eating greens. We couldn’t be more excited to continue this mission with cleaner, greener versions of two of the most iconic and nostalgic American favourites: ranch and Caesar.”
Image Credit: Gotham Greens
The dressings come in the form of the Vegan Caesar and the Vegan Ranch, which are both crafted without any sugar in the mix and greenhouse-grown basil. Each of the dressings are packed with premium ingredients that perfectly incorporate the various flavors and nuances of the originals.
Co-Founder and CEO Viraj Puri explained the new Gotham Greens dressings further saying, "We know and love that consumers are increasingly gravitating toward more plant-based diets for the sake of their health and the environment. From day one, we set out to reimagine a greener food system — one that is committed to environmental impact and changing the way people think about growing and eating greens. We couldn’t be more excited to continue this mission with cleaner, greener versions of two of the most iconic and nostalgic American favourites: ranch and Caesar.”
Image Credit: Gotham Greens
Trend Themes
1. Plant-based Dressings - As consumers gravitate toward more plant-based diets, opportunities arise to develop new tasty and healthy dressing alternatives.
2. No Sugar Dressings - Sugar-free dressings offer new ways to help consumers reduce their sugar intake, opening opportunities for health-focused brands.
3. Greenhouse-grown Ingredients - Growing greenhouse-grown ingredients can help promote sustainable food production, providing opportunities for brands committed to environmental impact and change.
Industry Implications
1. Food and Beverage - The food and beverage industry can produce plant-based dressings and package them as a healthy alternative to traditional dressings.
2. Health and Wellness - The health and wellness industry can promote no-sugar dressings as a way for consumers to reduce their sugar intake while still enjoying delicious food options.
3. Agriculture - The agriculture industry can explore greenhouse-grown ingredients and promote sustainable food production through collaborations with food brands.
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