The Goruck Ruck Plate Carrier Increases Workout Intensity
Michael Hemsworth — May 28, 2020 — Lifestyle
References: goruck & blessthisstuff
Integrating wearable weights into one's workout regime is a surefire way to increase intensity, which is something the Goruck Ruck Plate Carrier is intended to help do in a minimalist manner. The pack is crafted from 1000D Cordura that can be loaded with a 20 or 30 pound Ruck Plate that's purchased separately to immediately increase workout intensity. The pack is intended to be worn high and tight on the back to help with natural stability as well as easier breathing to allow for longer, harder training sessions.
The Goruck Ruck Plate Carrier keeps the chest open during wear, and also eliminates the need for extra straps and zippers to maximize comfort. The pack also has a spacer mesh to help dissipate heat.
The Goruck Ruck Plate Carrier keeps the chest open during wear, and also eliminates the need for extra straps and zippers to maximize comfort. The pack also has a spacer mesh to help dissipate heat.
Trend Themes
1. Wearable Weight Equipment - Opportunity to innovate wearable weight equipment for various forms of exercise.
2. Minimalist Workout Gear - Opportunity to develop minimalist workout gear that allows for efficient movement and increased intensity.
3. Breathable Workout Apparel - Opportunity to create breathable workout apparel that maximizes comfort and supports longer, more intense training sessions.
Industry Implications
1. Fitness Equipment Industry - Disruptive innovation opportunity to create wearable weight equipment for various forms of exercise.
2. Sportswear Industry - Disruptive innovation opportunity to develop minimalist workout gear and breathable workout apparel for increased comfort and intensity.
3. Outdoor Gear Industry - Disruptive innovation opportunity to create lightweight and versatile bags that integrate wearable weights for outdoor enthusiasts and adventure seekers.
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