Gopuff x Pure Green Refreshers are Only on the Delivery Platform
Michael Hemsworth — December 9, 2023 — Lifestyle
References: gopuff & progressivegrocer
The Gopuff x Pure Green Refreshers are a new product from the delivery brand and the cold-pressed juice brand that promise to provide shoppers with a delicious, healthful way to quench their thirst.
The juices were co-developed by both the brands and boast a flavor-forward profile that incorporates functional ingredients. Crafted with no added sugar, the juices come in four flavors including Immunity Refresher, Energize Refresher, Glow Refresher and Revive Refresher, which are each crafted with premium and organic ingredients. The drinks are exclusively available for delivery on Gopuff.
Director of Private Label at Gopuff Jessica Glendenning spoke on the new Gopuff x Pure Green Refreshers saying, "Today, we’re thrilled to partner with Pure Green, an authority in the cold-pressed juice space, to redefine yet another category. With vibrant flavors, no added refined sugar and functional ingredients, we know our customers will love the new Gopuff x Pure Green Refreshers.”
The juices were co-developed by both the brands and boast a flavor-forward profile that incorporates functional ingredients. Crafted with no added sugar, the juices come in four flavors including Immunity Refresher, Energize Refresher, Glow Refresher and Revive Refresher, which are each crafted with premium and organic ingredients. The drinks are exclusively available for delivery on Gopuff.
Director of Private Label at Gopuff Jessica Glendenning spoke on the new Gopuff x Pure Green Refreshers saying, "Today, we’re thrilled to partner with Pure Green, an authority in the cold-pressed juice space, to redefine yet another category. With vibrant flavors, no added refined sugar and functional ingredients, we know our customers will love the new Gopuff x Pure Green Refreshers.”
Trend Themes
1. Functional Ingredient Juices - The Gopuff x Pure Green Refreshers introduce functional ingredient juices that offer a delicious and healthful way to quench thirst.
2. Exclusive Delivery Platform - Gopuff's exclusive delivery platform offers consumers the convenience of accessing and enjoying the Gopuff x Pure Green Refreshers.
3. Premium Organic Ingredients - The Gopuff x Pure Green Refreshers showcase the use of premium and organic ingredients, catering to a growing consumer demand for high-quality beverages.
Industry Implications
1. Delivery Services - The exclusive delivery platform of Gopuff presents new opportunities for delivery services to partner with beverage brands and offer exclusive products.
2. Beverage Industry - The Gopuff x Pure Green Refreshers highlight the emergence of functional, flavorful, and healthy beverage options opening up opportunities for innovative products within the beverage industry.
3. Private Label Brands - The collaboration between Gopuff and Pure Green Refreshers demonstrates the potential for private label brands to team up with established brands and create exclusive and innovative offerings.
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