The 'GoPro BacPac' Campaign Video Features Ryan Sheckler
Courtney Scharf — June 6, 2012 — Tech
An effort to promote the brand's newest portable video device, the 'GoPro BacPac' campaign is going viral for its awesome YouTube clip with an underground feel.
GoPro hired Ryan Sheckler, a pro skateboarder, to take the BacPac around for a day of wild skating in NYC. Edited with a wicked soundtrack, the outcome is wonderfully dynamic. Fun to watch and giving viewers a chance to get a glimpse of the mega-city in a way they haven't seen before, the video has an unpretentious and likable vibe.
On top of the cultural connection created by the campaign, the skateboarding approach used by GoPro really goes to show how portable and durable this new product is.
GoPro hired Ryan Sheckler, a pro skateboarder, to take the BacPac around for a day of wild skating in NYC. Edited with a wicked soundtrack, the outcome is wonderfully dynamic. Fun to watch and giving viewers a chance to get a glimpse of the mega-city in a way they haven't seen before, the video has an unpretentious and likable vibe.
On top of the cultural connection created by the campaign, the skateboarding approach used by GoPro really goes to show how portable and durable this new product is.
Trend Themes
1. Viral Marketing - The 'GoPro BacPac' campaign's viral video showcases the potential of leveraging social media to reach a wide audience.
2. Action Sports - The skateboarding-focused 'GoPro BacPac' campaign highlights the potential for capturing extreme sports footage with the portable video device.
3. Cultural Connection - The 'GoPro BacPac' campaign creates a cultural connection by showcasing a pro skateboarder's adventure in NYC, presenting opportunities for brand collaborations with athletes and celebrities.
Industry Implications
1. Consumer Electronics - The popularity of the 'GoPro BacPac' campaign video demonstrates potential business opportunities in the consumer electronics industry, particularly in the portable video device market.
2. Marketing and Advertising - The success of the 'GoPro BacPac' campaign highlights the importance of innovative and engaging marketing strategies, offering opportunities for creative agencies and marketing professionals.
3. Sports and Entertainment - The skateboarding aspect of the 'GoPro BacPac' campaign opens up possibilities for partnerships and sponsorships within the sports and entertainment industry, showcasing the usage of the product in action.
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