This New Google Tool Prevents Irritating Reminder Ads From Stalking You Online
Alyson Wyers — January 28, 2018 — Marketing
References: theguardian & psfk
This Google tool is supposed to stop annoying online ads from following you around on the Internet. According to the Guardian, the new setting will enable people to "hide reminder ads on a case-by-case basis, giving more control over muted adverts across devices." This refers to ads that try to entice consumers to return to a site where they've previously abandoned shopping carts.
The ad-muting feature in Google Ads Settings also lets users see all the reminder ads that are currently attached to them and cancel companies they don't want to see advertisements from. Group Product Manager for Data Privacy and Transparency at Google John Krafcik shared they plan to extend the Google tool to Youtube, Gmail and Search in the near future.
The ad-muting feature in Google Ads Settings also lets users see all the reminder ads that are currently attached to them and cancel companies they don't want to see advertisements from. Group Product Manager for Data Privacy and Transparency at Google John Krafcik shared they plan to extend the Google tool to Youtube, Gmail and Search in the near future.
Trend Themes
1. Ad-muting Tools - Google's new ad-muting tool disrupts traditional advertising methods and offers a more personalized and controlled ad experience for users.
2. Personalized Advertising - The ad-muting tool market is set to grow as consumers demand more control over their digital experience, pushing advertisers to create more personalized and relevant ads.
3. Data Privacy - The rise of ad-muting tools highlights the increasing importance of data privacy and opens new opportunities for businesses in developing privacy-focused products and services.
Industry Implications
1. Advertising - The ad-muting tool trend disrupts traditional advertising methods and presents opportunities for businesses to create more personalized ad experiences while respecting user privacy.
2. Marketing Technology - The ad-muting tool trend challenges marketers to innovate and develop new technologies to create more targeted and relevant ads while also addressing user privacy concerns.
3. Data Privacy and Cybersecurity - The rise of ad-muting tools underlines the growing importance of data privacy and cybersecurity, creating opportunities for businesses that specialize in developing privacy-focused products and services.
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