Best Buy's Google Shop Kiosks Promote the Tech Giant's In-Store Product Range
Jana Pijak — February 15, 2017 — Business
References: newswire
Best Buy's Google Shop kiosks were unveiled in select North American locations late last year and invited the retailer's consumers to access exclusive products offered by the tech giant.
In addition to spotlighting a selection of its popular Chromebook laptops and Pixel smartphones, the retail kiosks are also home to Google's Daydream View and Chromecast Ultra products. Adopting a store within a store concept, these retail kiosks boast a premium design and are equipped with sleek retail displays.
In addition to streamlined shelving that makes products appear both pristine and accessible, these in-store Google Shop booths also feature interactive signage. These digital elements allow for customization and flexibility, when it comes to both marketing and product demo opportunities.
In addition to spotlighting a selection of its popular Chromebook laptops and Pixel smartphones, the retail kiosks are also home to Google's Daydream View and Chromecast Ultra products. Adopting a store within a store concept, these retail kiosks boast a premium design and are equipped with sleek retail displays.
In addition to streamlined shelving that makes products appear both pristine and accessible, these in-store Google Shop booths also feature interactive signage. These digital elements allow for customization and flexibility, when it comes to both marketing and product demo opportunities.
Trend Themes
1. Premium Tech Kiosks - Best Buy's Google Shop kiosks offer a premium in-store experience for consumers to access exclusive tech products.
2. Store Within a Store Concept - The store within a store concept of Google Shop kiosks provides a unique way to showcase and promote tech products.
3. Interactive Signage - The use of interactive signage in Google Shop kiosks enables customization and flexibility for marketing and product demos.
Industry Implications
1. Retail - The retail industry can benefit from incorporating premium tech kiosks to enhance the in-store shopping experience.
2. Technology - The technology industry has an opportunity to collaborate with retailers to create innovative kiosks that showcase and promote their products.
3. Digital Signage - The digital signage industry can leverage the demand for interactive signage in retail environments, offering solutions for customization and flexibility.
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