A New Google Maps Polling Feature Will Help Democratize Eating Out
Justin Lam — September 28, 2018 — Tech
References: blog.google & digitaltrends
In an effort to better democratize restaurant choices, a new Google Maps polling feature will help users decide where they want to eat. Devised as a means of streamlining group planning, this new feature aims to make Google Maps a more sociable environment. The Google Maps polling feature is set to roll out on Android and iOS in small batches and will be slowly given out to various users of the app.
The new feature is incredibly easy and intuitive to use and simply requires users to long-press on a location to add it to a shortlist of possible locations. Long-pressing further locations will add them to a list and once this list is complete, users can share it around with friends through a variety of chat apps. Friends can then vote on the choices from within Google Maps, with Google announcing a winner once voting is complete.
The new feature is incredibly easy and intuitive to use and simply requires users to long-press on a location to add it to a shortlist of possible locations. Long-pressing further locations will add them to a list and once this list is complete, users can share it around with friends through a variety of chat apps. Friends can then vote on the choices from within Google Maps, with Google announcing a winner once voting is complete.
Trend Themes
1. Democratization of Decision-making - The new Google Maps polling feature is a disruptive innovation opportunity for businesses to tap into the trend of democratizing decision-making processes in the restaurant industry.
2. Streamlining Group Planning - The Google Maps polling feature presents a potential disruptive innovation opportunity for companies in the technology and hospitality industries to develop new tools and services that streamline group planning and decision-making.
3. Enhancing Social Interaction - The introduction of the Google Maps polling feature opens up possibilities for disruptive innovations in the social media and travel industries, where businesses can integrate similar interactive features to enhance social interactions among users.
Industry Implications
1. Technology - The Google Maps polling feature offers a disruptive innovation opportunity for technology companies to create collaborative decision-making platforms and tools.
2. Hospitality - The restaurant polling feature on Google Maps creates opportunities for innovation in the hospitality industry, allowing establishments to engage with customers in a more interactive and inclusive way.
3. Social Media - By incorporating interactive polling features like Google Maps, the social media industry can pursue disruptive innovations that promote engagement and decision-making among users.
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