Nerd Up Your Smell with Fake Perfume
Jeremy Gutsche — July 16, 2007 — Marketing
References: random-good-stuff & gizmodo
In addition to being a geeky, Google Cologne is not even an official Google product. But these pictures prove that somewhere in the world, people are pumping out even more fake branded products.
This potentially deserves to be in Trend Hunter's Top 22 Fake Trends.
Implications - Fake products have become an Internet classic, which has consumers questioning the authenticity of an odd product when it appears on the market. Companies have the ability to take advantage of these ideas. By creating a mock product and taking advantage of social media, businesses can receive free exposure. Businesses have to be careful though because the product has to be in good taste to prevent tarnishing of the brand.
This potentially deserves to be in Trend Hunter's Top 22 Fake Trends.
Implications - Fake products have become an Internet classic, which has consumers questioning the authenticity of an odd product when it appears on the market. Companies have the ability to take advantage of these ideas. By creating a mock product and taking advantage of social media, businesses can receive free exposure. Businesses have to be careful though because the product has to be in good taste to prevent tarnishing of the brand.
Trend Themes
1. Fake Products - Opportunity for businesses to create mock products and leverage social media for free exposure.
2. Questioning Authenticity - Consumers' skepticism towards odd products creates a market for companies to capitalize on by offering genuine alternatives.
3. Internet Classics - The popularity of fake products online opens up new avenues for innovative online platforms that curate and showcase such items.
Industry Implications
1. Consumer Goods - Companies in this industry can explore creating mock products that resonate with their target audience to generate buzz.
2. Online Platforms - Online platforms that specialize in curating and selling fake products can disrupt the market and provide a unique shopping experience.
3. Marketing and Advertising - Marketing agencies can help businesses create and promote mock products as part of a strategic marketing campaign.
3.5
Score
Popularity
Activity
Freshness
