Google and Target Collaborated on a Voice Coupon for Google Assistant
Laura McQuarrie — April 10, 2018 — Marketing
References: support.google & psfk
As part of a pilot run to inspire consumers to try hands-free shopping, Google and Target created a voice coupon that could be used with purchases placed through Google Assistant.
Through the Google Express shopping service, customers are now able to redeem a $15 coupon through the voice-activated Google Assistant. This coupon is being offered for a limited time throughout the month of April and will hopefully expose the average consumer to the benefits of voice ordering.
Voice ordering coupons of this kind have the potential to guide a greater number of consumers to try shopping through smart devices and voice assistants, while also allowing them to discover the many other benefits of the AI devices from Google.
Through the Google Express shopping service, customers are now able to redeem a $15 coupon through the voice-activated Google Assistant. This coupon is being offered for a limited time throughout the month of April and will hopefully expose the average consumer to the benefits of voice ordering.
Voice ordering coupons of this kind have the potential to guide a greater number of consumers to try shopping through smart devices and voice assistants, while also allowing them to discover the many other benefits of the AI devices from Google.
Trend Themes
1. Voice-activated Shopping - Voice ordering coupons have the potential to guide more consumers to try shopping through voice assistants.
2. Hands-free Technology - Voice-activated coupons inspire consumers to explore the benefits of using smart devices and voice assistants for shopping.
3. Promotions Through Voice Assistants - Collaboration between brands and voice assistants create new opportunities for offering promotional discounts and coupons.
Industry Implications
1. Retail - Retailers can explore voice-activated coupons as a way to attract and engage consumers in the digital shopping experience.
2. Technology - Voice assistants create new avenues for disruptive innovation in the technology industry, such as voice-activated coupons.
3. Consumer Goods - Collaborations between consumer goods companies and voice assistants can drive marketing initiatives by offering special promotions and discounts.
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