Illustrated People's Remarkable Visual Merchandising
Victoria Tremlin — January 10, 2008 — Fashion
References: goodhood & illustratedpeople
I came across this funky graphic T-shirt shop, Illustrated People, in Bricklane, London.
The shop entices consumers in store with their interesting flying T-shirt retail concept. The garments hang from the ceiling via a conveyor belt that rotates above shoppers heads, with the prospect of attracting them to the different designs.
Implications - Movement generates attention, and in a society that is increasingly infamous for decreasing attention spans, this is definitely an age-old truth that has novel implications. Even something as straight-forward as rotating your products overhead, however, can set your store apart and companies looking to offer their customers a noteworthy shopping experience would do well not to dismiss this tactic too quickly.
The shop entices consumers in store with their interesting flying T-shirt retail concept. The garments hang from the ceiling via a conveyor belt that rotates above shoppers heads, with the prospect of attracting them to the different designs.
Implications - Movement generates attention, and in a society that is increasingly infamous for decreasing attention spans, this is definitely an age-old truth that has novel implications. Even something as straight-forward as rotating your products overhead, however, can set your store apart and companies looking to offer their customers a noteworthy shopping experience would do well not to dismiss this tactic too quickly.
Trend Themes
1. Interactive Retail Experiences - Incorporating movement and visual appeal into retail spaces to captivate customers and provide a memorable shopping experience.
2. Attention-grabbing Visual Merchandising - Using unique and creative techniques, such as hanging garments from the ceiling, to attract and engage customers in-store.
3. Innovative Store Design - Exploring unconventional store layouts and displays to differentiate from competitors and offer a fresh perspective on retail.
Industry Implications
1. Fashion Retail - Integrating creative visual merchandising concepts and interactive experiences into brick-and-mortar fashion stores to drive customer engagement and boost sales.
2. Retail Design - Providing consultancy services to retail brands to revamp their store layouts and design interactive visual merchandising installations that leave a lasting impression on customers.
3. Advertising and Marketing - Partnering with fashion retailers to create captivating advertising campaigns centered around unique in-store experiences and attention-grabbing visual merchandising.
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