Good&Co Travelling Silk Scarves are Inspired by Worldliness
Romina S. Cortellucci — May 10, 2012 — Art & Design
References: wearegoodandco & frankie.au
Good&Co Travelling Silk Scarves are the perfect accessory for the globe-trotting fashionista. Designer Lillie Toogood of the Sydney-based fashion line takes photos from her travels and repositions them on fine fabric. These scarves are too good to pass up, especially if purchasing a ticket to that next fashion is a distant dream.
Paris, Barcelona and Berlin are only a few of the the places these scarves can take the wearer. Each scarf provides what would be an ordinary outfit with a new, adventurous touch -- not to mention a bold pop of color atop an intricate pattern. Furthermore, not only does the line turn, "its wearer into a walking artwork," as stated on its Facebook page, but, "only those in the know will be aware of the detail." Making a secret society of traveling scarf sisters sounds like fun to me.
Paris, Barcelona and Berlin are only a few of the the places these scarves can take the wearer. Each scarf provides what would be an ordinary outfit with a new, adventurous touch -- not to mention a bold pop of color atop an intricate pattern. Furthermore, not only does the line turn, "its wearer into a walking artwork," as stated on its Facebook page, but, "only those in the know will be aware of the detail." Making a secret society of traveling scarf sisters sounds like fun to me.
Trend Themes
1. Travel-inspired Fashion - Opportunity for designers to incorporate travel-inspired designs into their fashion lines.
2. Personalized Accessories - Potential for creating personalized accessories using images and patterns from personal travels.
3. Secret Society Fashion - Disruptive innovation opportunity to create exclusive, limited edition fashion items that create a sense of community and exclusivity among wearers.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend of travel-inspired accessories to attract adventurous and globally-minded consumers.
2. Travel - Travel industry can partner with fashion brands to create travel-inspired merchandise that resonates with wanderlust travelers.
3. E-commerce - Online retailers can leverage the trend of personalized accessories to offer customized products, creating a unique shopping experience.
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