Mikuru Asakura and Golden Concept Launch a Black Diamond Apple Watch Case
References: goldenconcept.jp & hypebeast
Golden Concept has just unveiled its newest luxury watch case for the new Apple Watch 7 and 8. The case, which was designed in collaboration with mixed martial artist Mirai Asakura, features blingy black diamonds that transform the smartwatch into a luxury wrist accessory. The watch is inspired by Golden Concept’s ‘Racing Sports Edition’ case and offers silver accents, a black rubber strap, a titanium case, and bezel screws that have drawn comparisons to Hublot. The watch arrives in a Swarovski version and a black diamond version, with the former being priced at ¥328,000 JPY (approx. $2,280 USD), and the latter at ¥2,145,000 JPY ($14,900 USD).
The Swarovski version is limited to 299 pieces, while the black diamond sits at 99 units. Each case takes approximately one week to produce, highlighting Golden Concept’s precision and attention to detail.
Image Credit: Golden Concept
The Swarovski version is limited to 299 pieces, while the black diamond sits at 99 units. Each case takes approximately one week to produce, highlighting Golden Concept’s precision and attention to detail.
Image Credit: Golden Concept
Trend Themes
1. Luxury Smartwatch Cases - Luxury smartwatch cases with expensive materials like black diamonds will become a trend for high-end consumers seeking to combine technology with luxury.
2. Collaborative Designing - Collaboration between luxury brands and celebrities will become a trend in luxury product design for a unique and exclusive product.
3. Limited Edition Production - Limited edition production of luxury smartwatch cases with unique materials and limited units will become a trend for luxury product manufacturers.
Industry Implications
1. Luxury Goods - Luxury good industries can create a new category of their products through expensive materials like black diamonds to target high-end consumers.
2. Fashion Accessories - Fashion accessory industries can create a new market segment by offering luxury smartwatch cases for consumers who prioritize style and fashion.
3. Celebrity Endorsement - The celebrity endorsement industry can collaborate with luxury brands for creation of exclusive product designs that reflect the celebrity's personality and can set trends in the luxury market.
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