Behold the Gold-Plated ghd Midnight Hair Straightener
Amelia Roblin — January 21, 2011 — Luxury
References: ghdhair & bornrich.org
I imagine a certain amount of pride might come with owning a luxury item like the gold-plated ghd Midnight hair straightener collection. Few would ever see it, but you'll know it's in your possession.
Sold for startling $289, the deluxe hair iron is much cheaper than one would expect. Sold in a set including sectioning clips and a case, the salon Gold Classic Styler is still an excellent way to splurge on primping appliances.
Sold for startling $289, the deluxe hair iron is much cheaper than one would expect. Sold in a set including sectioning clips and a case, the salon Gold Classic Styler is still an excellent way to splurge on primping appliances.
Trend Themes
1. Luxury Hair Tools - The rise of deluxe hair appliances presents an opportunity for innovation in both design and function that caters to high-end consumer preferences.
2. Gold-plating Appliances - Applying gold to products outside of luxury furniture and jewelry presents a new trend in vanity products that can be capitalized on.
3. Value Perception - By offering a higher-end product at a relatively lower price point, businesses can attract consumers looking to invest in luxury items without breaking the bank.
Industry Implications
1. Hair Care - The hair care industry has a chance to develop new luxury product lines with higher-end materials that cater to consumers willing to invest in deluxe hair tools.
2. Vanity Products - Companies specializing in vanity products have the opportunity to expand their market by incorporating premium materials like gold plating into hair tools.
3. E-commerce - The online market has an opportunity to customize these luxury hair care appliances and market them effectively to niche markets like hair salons and upscale clientele.
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