Oh My Godiva
Cowbag — January 30, 2008 — Art & Design
References: nydailynews
Godiva unveiled a room made entirely from chocolate in Manhattan this week.
And it really is simply ALL chocolate. For example, opening the books will reveal piles of chocolates and not words. Lighting the logs in the fire, or the candles, may also be a bad idea as they too are made from chocolate.
The room was part of the PR campaign from Godiva - leading up to Valentines Day. It is part of a ‘Willy Wonka style’ competition where anyone buying a box of Godiva chocolate can win the room which is to be recreated in a hotel and is to form part of a romantic weekend for two. Of course if you are in the UK you can always stay at Alton Towers much more accessible chocolate themed room.
It certainly beats the London wall of chocolate from UK brand Thorntons which was featured on Trend Hunter last Easter.
And it really is simply ALL chocolate. For example, opening the books will reveal piles of chocolates and not words. Lighting the logs in the fire, or the candles, may also be a bad idea as they too are made from chocolate.
The room was part of the PR campaign from Godiva - leading up to Valentines Day. It is part of a ‘Willy Wonka style’ competition where anyone buying a box of Godiva chocolate can win the room which is to be recreated in a hotel and is to form part of a romantic weekend for two. Of course if you are in the UK you can always stay at Alton Towers much more accessible chocolate themed room.
It certainly beats the London wall of chocolate from UK brand Thorntons which was featured on Trend Hunter last Easter.
Trend Themes
1. Chocolate-based Experiential Marketing - Brands can utilize chocolate as a medium for experiential marketing campaigns that offer unique, immersive experiences for customers, potentially leading to increased brand loyalty.
2. Edible Home Decor - Innovators can explore the concept of creating products in the home decor space that are entirely made of edible or consumable materials, adding an element of novelty and excitement to everyday items.
3. Fantastical Hotel Room Giveaways - Hotels and travel companies can take a cue from Godiva and offer outlandish, one-of-a-kind hotel room giveaways, which are likely to grab attention and generate excitement among consumers, leading to increased bookings and brand recognition.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage unique marketing strategies involving food-based experiences, such as the Godiva room, to boost brand recognition and customer engagement.
2. Home Decor - Home decor and interior design companies can add playful and innovative elements to their products by exploring the possibility of creating consumable or edible home decor items.
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