Godiva's Holiday Gift Box Re-Imagines the Practice of Re-Gifting
Mishal Omar — December 12, 2016 — Lifestyle
References: mccannny & thedieline
Chocolate and Christmas go hand-in-hand and the gourmet chocolate brand Godiva is offering a holiday edition box that takes away the social stigma of re-gifting.
The act of re-gifting – giving to someone a gift given to you – is generally frowned upon, but can save money and put an item to use that would not have otherwise been used. The Godiva holiday edition chocolate box provides a way for people to re-gift in a way that is socially acceptable. The large box's design is reminiscent of the design of matryoshka dolls, with boxes opening up to reveal smaller ones within. One box on each level is labeled as 'To Keep' while the other is labeled 'To Give.'
This Godiva chocolate box works to create a unique gift-giving experience for consumers during the holiday season.
The act of re-gifting – giving to someone a gift given to you – is generally frowned upon, but can save money and put an item to use that would not have otherwise been used. The Godiva holiday edition chocolate box provides a way for people to re-gift in a way that is socially acceptable. The large box's design is reminiscent of the design of matryoshka dolls, with boxes opening up to reveal smaller ones within. One box on each level is labeled as 'To Keep' while the other is labeled 'To Give.'
This Godiva chocolate box works to create a unique gift-giving experience for consumers during the holiday season.
Trend Themes
1. Re-gifting Revolution - The Godiva holiday edition chocolate box disrupts the social stigma of re-gifting by providing a fun and acceptable way to give someone a gift that was originally given to you.
2. Innovative Packaging Design - The design of the Godiva holiday edition chocolate box, with its nested boxes, offers a fresh and engaging experience for consumers.
3. Personalized Gift Giving - The 'To Keep' and 'To Give' labels on each level of the chocolate box allow for a personalized touch when selecting which chocolates to keep and which to give away.
Industry Implications
1. Gourmet Chocolate - Gourmet chocolate brands can explore innovative packaging designs, like the Godiva holiday edition chocolate box, to create a unique and memorable gift-giving experience.
2. Holiday Gifts - Companies in the holiday gifts industry can consider incorporating re-gifting practices in their products, similar to Godiva's holiday edition chocolate box, to provide a socially acceptable way for customers to re-gift.
3. Consumer Packaging - The innovative packaging design of the Godiva holiday edition chocolate box can inspire consumer packaging companies to rethink traditional packaging methods and create interactive and engaging designs.
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