GoDaddy Inc.'s Superbowl Commercial Makes Pop Cultural References
Mishal Omar — February 7, 2017 — Marketing
References: ca.godaddy & prnewswire
GoDaddy Inc. is an affordable Internet domain registrar that recently unveiled its commercial for the upcoming Superbowl.
In the commercial, the main character is described as embodying the Internet and shows him going about his day. The commercial references many habits and pop culture trends that most people who use the Internet have grown accustomed to -- including mail pouring in from a window, an ice bucket shower, several cats on robotic vacuums, a panda, a reference to "likes" and meme references. The funny commercial works to target a younger demographic that may be unfamiliar with the brand's business and services.
GoDaddy's Superbowl commercial humorously captures the attention of anyone who is familiar with pop culture on the Internet.
In the commercial, the main character is described as embodying the Internet and shows him going about his day. The commercial references many habits and pop culture trends that most people who use the Internet have grown accustomed to -- including mail pouring in from a window, an ice bucket shower, several cats on robotic vacuums, a panda, a reference to "likes" and meme references. The funny commercial works to target a younger demographic that may be unfamiliar with the brand's business and services.
GoDaddy's Superbowl commercial humorously captures the attention of anyone who is familiar with pop culture on the Internet.
Trend Themes
1. Internet Pop Culture References - Disruptive innovation opportunities include incorporating popular internet memes and references into advertising campaigns to appeal to a younger demographic.
2. Humorous Advertising - Opportunities for disruptive innovation lie in creating funny and entertaining commercials that captivate and engage viewers.
3. Targeting Younger Demographic - Innovative strategies involve tailoring marketing efforts towards younger consumers who may be unfamiliar with a brand or its services.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating internet pop culture references and humor into commercials to create memorable and engaging campaigns.
2. Internet Services - Opportunities for disruptive innovation exist in the internet services industry by targeting a younger demographic through humorous and relatable advertising.
3. Marketing - Marketers can seize disruptive innovation opportunities by utilizing internet pop culture references and humor to effectively reach and connect with younger audiences.
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