GOD SELECTION XXX Re-Imagined Luxury Watches for Hong Kong
Amy Duong — December 3, 2018 — Art & Design
References: god-selection-xxx & highsnobiety
Japanese streetwear label GOD SELECTION XXX worked in collaboration with Rolex -- the duo took vintage luxury timepieces and gave them new interpretations to be showcased. The reworked watches are on display at I.T Hong Kong and the exhibition features a plethora of signature timepieces. This includes the Daytona, the Explorers I and II, the Day-Date, Sea-Dweller, Submariner, GMT-Master and the Oyster Perpetual.
The collaborative show puts the spotlight on one particular watch, the Rolex Daytona, that is crafted from18k yellow gold and complete with a matching yellow gold wristband that was drawn from 1989.
Notably, GOD SELECTION XXX also created a custom piece highlighting vintage cues from Rolex and the streetwear culture surrounding its own label. This custom piece is comprised of a leather cover, leather band and an additional nylon band.
The collaborative show puts the spotlight on one particular watch, the Rolex Daytona, that is crafted from18k yellow gold and complete with a matching yellow gold wristband that was drawn from 1989.
Notably, GOD SELECTION XXX also created a custom piece highlighting vintage cues from Rolex and the streetwear culture surrounding its own label. This custom piece is comprised of a leather cover, leather band and an additional nylon band.
Trend Themes
1. Vintage Timepiece Remakes - Luxury watch collaborations that re-imagine vintage timepieces for modern consumers create opportunities to breath new life to classic designs and appeal to nostalgic tastes.
2. Streetwear-luxury Watch Collabs - Partnerships between luxury watch brands and streetwear labels can create unique and unexpected product offerings, opening the door to new niche markets and younger audiences.
3. Custom Watch Creations - The addition of customized features to classic watch designs allows for personalized and unique accessories, opening up avenues for personalized luxury items and limited editions.
Industry Implications
1. Luxury Fashion - Luxury fashion brands and watchmakers can collaborate to offer unique products that cater to nostalgia and unique tastes, opening up new markets and potential branding opportunities.
2. Streetwear - Streetwear labels and watchmakers partnering together can offer unexpected product offerings and appeal to younger audiences, expanding the reach of both industries.
3. Customization Services - Companies offering customization services for classic watches allow for personalized, unique and limited edition items creating niche market opportunities.
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