GO Transit's Safety Campaign Uses Bold Installations to Promote Safety
Grace Mahas — May 20, 2019 — Marketing
The newest GO Transit safety campaign encourages riders to follow basic safety practices through a series of vibrant and interactive ads. In addition, GO has released safety vlogs that explain the dangers of common commuter practices. The campaign aims to engage consumers with the hashtag #GOSafely, which is quickly attracting online attention. The eye-catching multi-media campaign is a contemporary educational experience for commuters.
The campaign also launched a new paint that kills germs to encourage commuters to "Get a grip on safety." Another installation features a display of bright yellow backpacks, stating "Nobody likes a backpack in their face. For your safety and others, remove your backpack on our platform. #GOSafely".
The GO Transit safety campaign installations are displayed at Union Station, Bramalea, Oakville, Burlington, Guildwood, and Exhibition.
Image Credit: GO Transit
The campaign also launched a new paint that kills germs to encourage commuters to "Get a grip on safety." Another installation features a display of bright yellow backpacks, stating "Nobody likes a backpack in their face. For your safety and others, remove your backpack on our platform. #GOSafely".
The GO Transit safety campaign installations are displayed at Union Station, Bramalea, Oakville, Burlington, Guildwood, and Exhibition.
Image Credit: GO Transit
Trend Themes
1. Interactive Safety Ads - Opportunity for advertisers to create interactive and eye-catching safety campaigns across various industries.
2. Educational Safety Campaigns - Opportunity for businesses to develop educational campaigns to promote safety in their workplaces or industries.
3. Antimicrobial Paints - Opportunity for companies in the paint and coating industry to develop antimicrobial products for use in high-traffic areas.
Industry Implications
1. Transportation Industry - Opportunity for transportation companies to develop safety campaigns to promote passengers and commuters' safety and wellbeing.
2. Advertising and Marketing Industry - Opportunity for advertising and marketing agencies to develop safety campaigns across various platforms and media types.
3. Coatings and Paints Industry - Opportunity for coatings and paints companies to develop antimicrobial products for surfaces in various industries like hospitals, schools, and public spaces to prevent the spread of viruses and bacteria.
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