Understanding Female Drivers
References: thecarconnection
In order to get a feel for the female driving experience, GM got their male engineers to put on dresses and take the cars for a spin. Just one more thing GM is doing to make sure customer needs are met. I heard this story when I was in Detroit earlier this week and must admit I was amused and thoroughly impressed.
"Think of it as the woman's revenge, or better, a great learning experience: General Motors engineers running around the Milford Proving Grounds in skirts, heels, fake fingernails," The Car Connection wrote.
Great idea! The guys at GM told me the story after I suggested there by running boards on the Chevy Silverado. As I tried to hop into the huge truck (in jeans), I wondered how smaller people like me were supposed to get into a car, especially if they are wearing tight pants or dresses.
Mary Sipes, a GM line director, had the same concern, which is what inspired the idea to dress in drag. Since most cars are designed by guys, they tend to have men in mind in the creation process. But here's the reality -- women have a huge impact on the final decision when it comes to buying new vehicles.
"Think of it as the woman's revenge, or better, a great learning experience: General Motors engineers running around the Milford Proving Grounds in skirts, heels, fake fingernails," The Car Connection wrote.
Great idea! The guys at GM told me the story after I suggested there by running boards on the Chevy Silverado. As I tried to hop into the huge truck (in jeans), I wondered how smaller people like me were supposed to get into a car, especially if they are wearing tight pants or dresses.
Mary Sipes, a GM line director, had the same concern, which is what inspired the idea to dress in drag. Since most cars are designed by guys, they tend to have men in mind in the creation process. But here's the reality -- women have a huge impact on the final decision when it comes to buying new vehicles.
Trend Themes
1. Gender-inclusive Design - Creating products and experiences that cater to the needs of both men and women, ensuring equal accessibility and functionality.
2. User-centered Design - Putting the end-user at the forefront of the design process, considering their diverse needs and experiences.
3. Customer Empathy - Developing a deep understanding of the customer's perspective and incorporating their feedback to improve product design and user experience.
Industry Implications
1. Automotive Industry - Opportunity for automakers to incorporate gender-inclusive features and design elements in vehicles to attract a broader customer base and enhance user satisfaction.
2. Fashion Industry - Potential for designing fashionable and functional clothing and accessories that cater to the diverse needs and preferences of both men and women.
3. Design and Innovation Consulting - Demand for consulting services that specialize in user-centered design and customer empathy to help businesses create products and experiences that resonate with their target audience.
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