The GLP Booster by NotCo Uses Food as a Drug Alternative
Laura McQuarrie — March 17, 2025 — Tech
References: linkedin & greenqueen.hk
The GLP Booster by NotCo taps into the rise of GLP-1 medications but takes the form of a botanical powder and a food-based precursor to weight loss drugs. The powdered product touted as "a natural blend that turns any product into a GLP-1 booster" can be added to any food to encourage satiety and replicate some of the effects of GLP-1 medications.
“GLP-1 isn’t just about hunger. It’s a metabolic regulator that affects insulin signalling, digestion, and muscle retention. While these drugs reduce caloric intake, they don’t distinguish between fat loss and muscle loss—a critical factor for long-term metabolic health," explained Matias Muchnick, co-founder and CEO of NotCo.
This innovation from the AI-driven food tech company appeals to people who are wary about the side effects of GLP-1 medications.
“GLP-1 isn’t just about hunger. It’s a metabolic regulator that affects insulin signalling, digestion, and muscle retention. While these drugs reduce caloric intake, they don’t distinguish between fat loss and muscle loss—a critical factor for long-term metabolic health," explained Matias Muchnick, co-founder and CEO of NotCo.
This innovation from the AI-driven food tech company appeals to people who are wary about the side effects of GLP-1 medications.
Trend Themes
1. AI-driven Health Supplements - Emerging AI applications in developing food-based health supplements are transforming traditional health care by offering alternatives to pharmaceuticals.
2. Botanical Alternatives to Pharmaceuticals - Companies are increasingly using plant-based ingredients to create alternatives to prescription drugs, targeting consumers seeking holistic health solutions.
3. Functional Food Innovation - The integration of functional ingredients into everyday foods is reshaping the food industry, providing consumers with health benefits beyond basic nutrition.
Industry Implications
1. Food Tech - Advancements in food tech are enabling the development of innovative products that bridge the gap between nutrition and pharmaceutical benefits.
2. Health and Wellness - The health and wellness industry is experiencing a shift towards natural, food-based solutions as alternatives to traditional medication.
3. Artificial Intelligence - AI technology is being leveraged to innovate in the creation of health-focused food products, offering personalized health solutions at scale.
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