'Glossiwear' is a New Line of Glossier Merch
Laura McQuarrie — July 15, 2019 — Fashion
In addition to being well-known for its pink cosmetic packaging and a variety of cosmetics that are loved by Millennial and Gen Z consumers, Glossier is known for Glossier merch like its iconic gray sweatshirt. Now, the cult beauty brand has announced that it will soon be sharing a limited-edition clothing line called 'Glossiwear.'
In just a few days, the new Glossier merchandise line will be launched, promising plenty of social media-friendly apparel and accessories like hoodies in Millennial pink colors that perfectly match many of its colorful product containers.
Across a range of different industries, several non-apparel brands have ventured into the creation of clothing lines and exclusive collections to further expand their reach to lifestyle goods.
In just a few days, the new Glossier merchandise line will be launched, promising plenty of social media-friendly apparel and accessories like hoodies in Millennial pink colors that perfectly match many of its colorful product containers.
Across a range of different industries, several non-apparel brands have ventured into the creation of clothing lines and exclusive collections to further expand their reach to lifestyle goods.
Trend Themes
1. Limited-edition Clothing Lines - Opportunity for non-apparel brands to extend their reach and tap into the fashion market.
2. Social Media-friendly Apparel - Brands can create apparel and accessories that are visually appealing for social media sharing, enhancing brand visibility.
3. Color-coordinated Merchandise - Creating merchandise that matches product packaging can create a cohesive brand experience for consumers.
Industry Implications
1. Beauty - Beauty brands can expand their product offerings by venturing into clothing lines and merch, targeting beauty enthusiasts.
2. Lifestyle Goods - Brands in various industries can venture into exclusive collections and merch to cater to consumers' lifestyle preferences.
3. Fashion - Fashion brands can collaborate with non-apparel brands to create limited-edition clothing lines, merging different consumer markets.
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