Glossier Bubblewrap is a Two-in-One Eye and Lip Cream
Laura McQuarrie — April 29, 2019 — Fashion
Glossier Bubblewrap is the cult beauty brand's first-ever eye cream and it can actually also be used as a lip treatment. The new skincare product from glossier specifically addresses the fact that the skin around the eyes and lips is more delicate than the rest of the face and requires extra care—the eye and lip plumping cream is protective and packed with antioxidants and hydrating ingredients for this purpose.
Some of the ultra-nourishing ingredients that are included in the lightweight, multipurpose formula are hyaluronic acid, squalane, avocado oil, smoothing vegetable protein and blueberry extract. The product is described as having an innovative lightweight texture that performs well under makeup. The ultra-hydrating and fast-absorbing lip and eye cream is said to be best used morning and night after cleansing and before moisturizing.
Some of the ultra-nourishing ingredients that are included in the lightweight, multipurpose formula are hyaluronic acid, squalane, avocado oil, smoothing vegetable protein and blueberry extract. The product is described as having an innovative lightweight texture that performs well under makeup. The ultra-hydrating and fast-absorbing lip and eye cream is said to be best used morning and night after cleansing and before moisturizing.
Trend Themes
1. Multipurpose Skincare - The trend of creating skincare products that can be used for multiple purposes such as both eye and lip treatments.
2. Sensitive Skin Care - The trend of developing skincare products specifically for delicate areas like the eyes and lips that require extra care.
3. Lightweight Formulations - The trend of creating lightweight skincare formulations that can perform well under makeup.
Industry Implications
1. Beauty Industry - This trend opens up opportunities for beauty companies to innovate in the skincare category and create innovative multi-purpose products like Glossier Bubblewrap.
2. E-commerce Industry - The advent of brands like Glossier that offer beauty products directly to consumers through e-commerce platforms enable customers to access innovative skincare products like Bubblewrap.
3. Cosmetics Industry - The trend towards innovative, lightweight formulations in skincare offers disruptive innovation opportunities for cosmetics companies, encouraging them to develop new products for a market that values both functionality and feel.
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