The Persol Galleria 900 Collection Draws from the Brand's Archive
Michael Hemsworth — June 19, 2016 — Fashion
Vintage glasses frames have consistently been in vogue for several seasons, so the Persol Galleria 900 Collection looks to help consumers get retro design inspiration in a newly refreshed version.
Drawing from the brand's 1940s archive, the Persol Galleria 900 Collection consists of prescription varieties and sunglasses that are inherently Italian and crafted to perfection.
The Persol Galleria 900 Collection features glasses frames that highlight the best features the brand is known for -- quality, craftsmanship, style etc. -- as well as how a brand can innovative by revisiting a previous idea.
Featuring each style in a wide array of color options, the Persol Galleria 900 Collection is currently available to peruse, but has not been listed with prices or availability just yet.
Drawing from the brand's 1940s archive, the Persol Galleria 900 Collection consists of prescription varieties and sunglasses that are inherently Italian and crafted to perfection.
The Persol Galleria 900 Collection features glasses frames that highlight the best features the brand is known for -- quality, craftsmanship, style etc. -- as well as how a brand can innovative by revisiting a previous idea.
Featuring each style in a wide array of color options, the Persol Galleria 900 Collection is currently available to peruse, but has not been listed with prices or availability just yet.
Trend Themes
1. Vintage Eyewear - The trend of vintage eyewear frames creates an opportunity for companies to innovate by revisiting their archives and recreating styles for a new generation.
2. Italian Craftsmanship - The emphasis on Italian craftsmanship in the Persol Galleria 900 Collection highlights the potential to capitalize on the heritage of a brand in the creation of new products and experiences.
3. Color Options - Offering a wide variety of color options with each style in the Persol Galleria 900 Collection signals a trend towards personalization and customization in the eyewear industry.
Industry Implications
1. Eyewear - The eyewear industry can capitalize on the trend of vintage frames by revisiting their archives and updated classic styles with modern technology and materials.
2. Fashion - The trend of vintage eyewear frames within the fashion industry creates opportunities for companies to incorporate retro designs into their collections and create new interpretations of classic styles.
3. Luxury Goods - The emphasis on craftsmanship and heritage in the Persol Galleria 900 Collection showcases the potential for luxury brands to highlight the traditional skills and techniques used in their products as a point of differentiation and value for consumers.
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