OMA Adds an Attention-Captivating Detail to Saks Fifth Avenue
Kalin Ned — March 18, 2019 — Art & Design
Saks Fifth Avenue — the upscale department store in New York City's Manhattan neighborhood, has received a design-forward embellishment in the form of an iridescent glass escalator. Created by Dutch architecture firm OMA, the multicolored element adds a captivating twist to the extravagant luxe interior of the retail destination.
While the effect of the color-changing glass escalator is surely captivating and high-impact, the application process isn't complicated. OMA used a coating of iridescent dichroic film to achieve it. The endeavor is a testimony of the rising use of such materials in design - this includes holographic collections like Six N. Five's Holo-Scandinavian furniture line, MAGIC STICK's coat collection, Candice Blanc & Ulysse Martel's weights, as well as a number of applications of the iridescent effect in the sphere of packaging design.
While the effect of the color-changing glass escalator is surely captivating and high-impact, the application process isn't complicated. OMA used a coating of iridescent dichroic film to achieve it. The endeavor is a testimony of the rising use of such materials in design - this includes holographic collections like Six N. Five's Holo-Scandinavian furniture line, MAGIC STICK's coat collection, Candice Blanc & Ulysse Martel's weights, as well as a number of applications of the iridescent effect in the sphere of packaging design.
Trend Themes
1. Iridescent Design - The use of iridescent materials in design is becoming more prevalent, presenting opportunities for new and attention-grabbing products and experiences.
2. Color-changing Surfaces - Surfaces that can change color or appearance, like iridescent glass, offer a unique element of interactivity and visual intrigue that can be applied to various industries.
3. Holographic Collections - The rising popularity of holographic collections like furniture, clothing, and product packaging presents potential for new and striking product lines as well as innovative marketing and branding strategies.
Industry Implications
1. Retail Design - Iridescent materials and color-changing surfaces offer an opportunity for retailers to create immersive and visually engaging spaces that set them apart from competitors.
2. Interior Design - Designers can utilize iridescent materials and color-changing surfaces to create unique and stunning features within spaces, adding a new element of excitement and wonder to places like museums, hotels, and restaurants.
3. Product Design - The emerging trend of holographic collections presents an opportunity for product designers to create unique and eye-catching products that will appeal to a wide range of customers, while also offering a distinctive branding and marketing angle.
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