Kate Friend's Glacier Photography is Truly Breathtaking
Vasiliki Marapas — March 10, 2014 — Fashion
References: katefriend & itsnicethat
Kate Friend has stepped out of her professional comfort zone in order to create a magnificent series of glacier photography. Best known for her sophisticated fashion editorials in publications such as Dazed Digital, The Sunday Times and 'MOTHER' (a magazine of her own creation,) Friend chose to try something new and adventure to Iceland to photograph beneath the island's largest glacier. In fact, the glacier, named Vatnajökull, boasts the largest glacier mass in Europe and covers approximately 8,000 sq. km.
The result is a spine-tingling collection of photos documenting the cavernous interior chambers of Vatnajökull. Friend explains that the series is an accurate (and non-color altered) portrayal of her journey, saying, “The story follows a timeline, from the winding and very lonely road through volcanic plains and gale force winds, to the entrance of the ice cave (a crack in the glacial surface), and to the cathedral-like interior of the glacier.”
Friend was motivated to embark on the journey due to the worrisome melting rates that will eradicate the glaciers entirely within the next century.
The result is a spine-tingling collection of photos documenting the cavernous interior chambers of Vatnajökull. Friend explains that the series is an accurate (and non-color altered) portrayal of her journey, saying, “The story follows a timeline, from the winding and very lonely road through volcanic plains and gale force winds, to the entrance of the ice cave (a crack in the glacial surface), and to the cathedral-like interior of the glacier.”
Friend was motivated to embark on the journey due to the worrisome melting rates that will eradicate the glaciers entirely within the next century.
Trend Themes
1. Glacial Photography - The trend of capturing awe-inspiring images of glaciers, showcasing their beauty and raising awareness about their endangered state.
2. Adventure Travel - The trend of exploring remote and unique destinations like Iceland's glaciers for breathtaking photography experiences.
3. Environmental Consciousness - The trend of using photography as a medium to highlight environmental issues and the urgent need for conservation.
Industry Implications
1. Photography - There is an opportunity for photographers to specialize in glacial photography and offer unique experiences and prints for customers.
2. Tourism - The tourism industry can capitalize on the adventure travel trend by offering guided tours to glacier sites with professional photographers.
3. Environmental Conservation - Organizations focused on environmental conservation can leverage glacial photography to raise awareness and support for their cause.
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