Nendo Designed 'Glace et Chocolat' to Look Like Melted Ice Cream Cake
Joey Haar — July 18, 2017 — Art & Design
References: atessouhaits.co.jp & dezeen
'Glace et Chocolat,' a new ice cream shop adjoining the popular 'A Tes Souhaits!' bakery in Tokyo's Kichijoji neighborhood, is designed to reflect its wares. Nendo design studio created the shop to look like layers of an ice cream cake in the process of melting into one another.
In designing Glace et Chocolat, Nendo opted for darker tones that one might expect from an ice cream shop. Rather than pastel blues, rosy pinks, and creamy whites, Glace et Chocolat's walls are clad in rich and deep browns. The sections of wallpaper each have horizontal striations in these colors, and the panels are slightly offset from one another vertically. The overall effect is thus one of dripping and melting, enticing customers to make a purchase before it's too late and the ice cream's all gone.
In designing Glace et Chocolat, Nendo opted for darker tones that one might expect from an ice cream shop. Rather than pastel blues, rosy pinks, and creamy whites, Glace et Chocolat's walls are clad in rich and deep browns. The sections of wallpaper each have horizontal striations in these colors, and the panels are slightly offset from one another vertically. The overall effect is thus one of dripping and melting, enticing customers to make a purchase before it's too late and the ice cream's all gone.
Trend Themes
1. Melted Ice Cream Shops - Opportunity for ice cream shops to create unique and visually intriguing designs inspired by the melting process.
2. Darker Tones in Ice Cream Design - Opportunity for ice cream brands to break away from traditional pastel colors and incorporate rich and deep tones for a more sophisticated and enticing aesthetic.
3. Layered and Offset Design - Opportunity for shops and brands to experiment with layered and offset designs, creating a sense of dripping and melting to attract customers.
Industry Implications
1. Ice Cream Shops - Opportunity for ice cream shops to enhance their visual branding and create unique experiences for customers through innovative store designs.
2. Bakery - Opportunity for bakeries to collaborate with ice cream shops and incorporate melted ice cream themes into their pastry designs, creating intriguing dessert options.
3. Interior Design - Opportunity for interior design firms to offer specialized services to ice cream shops and other food establishments looking to create visually stunning and immersive spaces.
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