L'Oreal's 'Beauty Gifter' Simplifies the Task of Giving Beauty Gifts
Laura McQuarrie — May 18, 2017 — Tech
References: facebook & mobilesyrup
L'Oreal recently introduced a new Facebook Messenger bot called the 'Beauty Gifter' to help make the task of selecting and giving beauty gifts a bit easier on the recipient.
While there are many gift-giving quizzes out there that can be helpful for suggesting product ideas, they typically only ask for information about the recipient. L'Oreal's Beauty Gifter begins by inquiring about both the gift-giver and receiver. The bot also asks for information on the occasion, one's budget, relation to the recipient and other basics to get started.
After the gift-giver has filled out their portion, they are invited to share the tool with their recipient to get a better understanding of the kinds of beauty gifts they might enjoy, based on factors such as price and their personal style.
While there are many gift-giving quizzes out there that can be helpful for suggesting product ideas, they typically only ask for information about the recipient. L'Oreal's Beauty Gifter begins by inquiring about both the gift-giver and receiver. The bot also asks for information on the occasion, one's budget, relation to the recipient and other basics to get started.
After the gift-giver has filled out their portion, they are invited to share the tool with their recipient to get a better understanding of the kinds of beauty gifts they might enjoy, based on factors such as price and their personal style.
Trend Themes
1. Personalized Gift-giving Bots - The trend towards personalized gift-giving bots creates opportunities to optimize the gift-giving experience and increase customer satisfaction.
2. Artificial Intelligence in Customer Service - AI-powered chatbots and customer service teams can enhance customer engagement and improve the quality of service provided.
3. Facebook Messenger Chatbots - The trend towards using Facebook Messenger chatbots presents an opportunity to streamline communication and improve customer experience.
Industry Implications
1. Beauty and Personal Care - Integrating personalized gift-giving bots into the beauty and personal care industry can enhance the customer experience and increase loyalty.
2. Retail - Retailers can leverage personalized gift-giving bots to optimize the gift-giving experience and differentiate themselves from competitors.
3. Technology and Software - Developing innovative technology and software solutions for personalized gift-giving bots can revolutionize the way we shop and give gifts.
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