The Givenchy Rottweiler Wool Flannel Backpack Blends Bark & Bite
Michael Hines — June 19, 2011 — Lifestyle
References: luisaviaroma & highsnobiety
I love dogs, but I don't love them enough to rock the Givenchy Rottweiler wool flannel backpack. Designed by Riccardo Tisci for Givenchy, the Rottweiler backpack is a three-compartment backpack covered in vicious Rottweiler dogs.
The Rottweiler print extends throughout the face of the backpack, with the backside of the bag left bare. I have to hand it to Tisci for going way outside the box with this design. Most animals featured on clothing look either over-stylized (Ed Hardy clothing) or awkward (dragon-print button shirts). The Givenchy rottweiler wool flannel backpack strikes a unique balance with its tasteful, yet badass look.
The backpack isn't up for sale just yet, but you can put in a preorder for it. I can't wait to see who rocks this one at my school.
The Rottweiler print extends throughout the face of the backpack, with the backside of the bag left bare. I have to hand it to Tisci for going way outside the box with this design. Most animals featured on clothing look either over-stylized (Ed Hardy clothing) or awkward (dragon-print button shirts). The Givenchy rottweiler wool flannel backpack strikes a unique balance with its tasteful, yet badass look.
The backpack isn't up for sale just yet, but you can put in a preorder for it. I can't wait to see who rocks this one at my school.
Trend Themes
1. Animal Print Fashion - The Givenchy Rottweiler wool flannel backpack showcases a unique animal print design trend, creating opportunities for other fashion brands to experiment with bold and fierce animal prints.
2. Statement Backpacks - The three-compartment design of the Givenchy Rottweiler wool flannel backpack presents an emerging trend in backpack designs, allowing other companies to create bold and functional statement backpacks.
3. High-end Preorders - The demand for the Givenchy Rottweiler wool flannel backpack, even before its official release, highlights the trend of high-end preorders in the fashion industry, providing an opportunity for other luxury brands to adopt this sales strategy.
Industry Implications
1. Fashion - The Givenchy Rottweiler wool flannel backpack showcases a disruptive innovation opportunity in the fashion industry through its unique animal print design and bold statement-making approach.
2. Accessories - The emerging trend of statement backpacks, exemplified by the Givenchy Rottweiler wool flannel backpack, presents an opportunity for the accessories industry to explore bold and functional backpack designs that make a statement.
3. Luxury Retail - The high demand and preorders for the Givenchy Rottweiler wool flannel backpack indicate a disruptive innovation opportunity for the luxury retail industry to leverage exclusivity and anticipation to drive sales.
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