The Givenchy Pre-Fall 2014 Collection Features the ‘Jordan Pack’
Megan Facciuolo — April 30, 2014 — Fashion
References: givenchy & stupidDOPE
The Givenchy Pre-Fall 2014 collection for men features sneakers inspired from the classic Jordan basketball shoes. The collection, called the ‘Jordan Pack,’ even takes from the nostalgic basketball shoes’ color scheme by including red black and white in each sneaker. Of course, the designer infused the classic and luxurious French label’s signature aspects too. Star studs can be seen around the upper part of the high-top shoes and they are made of only the finest leather.
The iconic French label is taking on new territory with its own basketball shoe rendition and appealing to a sportier demographic of men than the dapper-type it usually tend to advertise to. The kicks are set to release in the next few weeks at select Givenchy locations.
The iconic French label is taking on new territory with its own basketball shoe rendition and appealing to a sportier demographic of men than the dapper-type it usually tend to advertise to. The kicks are set to release in the next few weeks at select Givenchy locations.
Trend Themes
1. Basketball-inspired Luxury Sneakers - There is a growing market for high-end sneakers inspired by sports footwear that combine luxury materials and design.
2. Celebrity Endorsement for Sportswear - Partnering with athletes or celebrities can help luxury fashion brands reach new audiences and tap into the cultural relevance of the sports industry.
3. Reviving Classic Designs with a Twist - Updating and revitalizing classic sneaker designs with new materials, colors, and embellishments can create excitement and appeal to nostalgia among consumers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can diversify their product offerings by creating high-end sportswear, including basketball-inspired sneakers with unique features and materials.
2. Sportswear and Athletic Apparel - Athletic apparel and sportswear brands can expand their market share and appeal to consumers' desire for luxury and style by collaborating with high-end fashion labels to create limited edition collections.
3. Footwear Manufacturing - Footwear manufacturers can explore new designs and materials to create innovative basketball-inspired sneakers that combine performance features with luxurious elements, offering new possibilities in the marketplace.
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