Gisele Bundchen's Under Armour Ads See Her Tune Out the Haters
Vasiliki Marapas — September 5, 2014 — Lifestyle
Gisele Bundchen's Under Armour ad addresses the haters head-on. Ever since it was announced that the high-profile model was teaming up with the athletic brand, the Internet has exploded with its usual negativity. Admittedly, the model is an unorthodox choice for the brand; its previous representatives being athletes.
In the ad, a fit and trim Bundchen is hitting and kicking a punching bag. Projected onto the walls around her are real-life Internet comments, such as "Under Armour WTF?" and "Is modeling now a sport?" Though there are a few more positive contributions ("she's perfect," "I want to marry Tom Brady"), the message is that you can tune out whoever, and whatever, you please.
The commercial ends with the powerful slogan displayed on a black screen: "I will what I want." For, as the Under Armour website reads, "will beats noise."
In the ad, a fit and trim Bundchen is hitting and kicking a punching bag. Projected onto the walls around her are real-life Internet comments, such as "Under Armour WTF?" and "Is modeling now a sport?" Though there are a few more positive contributions ("she's perfect," "I want to marry Tom Brady"), the message is that you can tune out whoever, and whatever, you please.
The commercial ends with the powerful slogan displayed on a black screen: "I will what I want." For, as the Under Armour website reads, "will beats noise."
Trend Themes
1. Supermodel Athleisure Fashion - Disruptive innovation opportunity: Create a clothing line that combines the style and glamour of supermodels with the functionality and performance of athletic wear.
2. Empowering Body Positivity Movement - Disruptive innovation opportunity: Develop marketing campaigns and products that promote body positivity and challenge societal beauty standards.
3. Social Media Monitoring for Brand Reputation - Disruptive innovation opportunity: Build advanced tools and platforms that allow brands to monitor and respond to online conversations and comments in real-time.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate technology and performance-driven features into fashionable clothing and accessories.
2. Fitness and Wellness - Disruptive innovation opportunity: Develop new fitness programs and equipment that cater to diverse body types and promote inclusivity.
3. Marketing and Advertising - Disruptive innovation opportunity: Create innovative strategies and platforms that help brands connect with audiences and combat negative online feedback.
0.5
Score
Popularity
Activity
Freshness
