The GirlTalk Ad Campaign Aims to Give Girls a Resource
Allison Love — May 19, 2010 — Life-Stages
References: girltalk.dk & adsoftheworld
Similar to the Kids Help phone in North America, Denmark's GirlTalk ad campaign aims to make girls aware of a resource for their questions. The campaign features pink posters with symbols in the middle and words with question marks at either end of the page.
For example, one has a picture of a triangle in the center. On one end the word is "geometry?"; flipped upside down the word says "waxing?" The Girltalk ad campaign is meant to draw attention to the website, which is a haven for "girls between 12-14, and need someone to talk to."
For example, one has a picture of a triangle in the center. On one end the word is "geometry?"; flipped upside down the word says "waxing?" The Girltalk ad campaign is meant to draw attention to the website, which is a haven for "girls between 12-14, and need someone to talk to."
Trend Themes
1. Helping Girls - Ad campaigns and resources that specifically target young girls who need a trusted resource.
2. Education and Support - Providing accessible education and support channels for young girls experiencing everyday life challenges and confusions in the form of interactive websites or apps.
3. Visual Messaging - Using simple or symbolic imagery that captures the attention of young girls and draw their curiosity towards the message.
Industry Implications
1. Mental Health - Innovations in the mental health industry that offer accessible resources like hotlines or chatbots for young girls who may not have someone to confide in.
2. Edtech - Educational startups that focus on addressing common societal issues like bullying or body image for young girls through accessible online tools.
3. Advertising - Designing more creative ad campaigns that challenge the conventional messaging for girls that focus on stereotypical beauty and appearance, rather than offering resources.
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