Sondra Gerber Adds Whimsy & Style With Steely Determination
Katie Cordrey — April 17, 2009 — Art & Design
References: metalpetalart
Sondra Gerber makes fanciful creations with a quirky sense of humor using her plasma torch and welder. The decorative designs are cut from heavy gauge steel and colorfully powder-coated to last outdoors. Fire pits are sprayed with stove black since powder-coating would burn off.
Sondra works from Elkhorn, NE. She is a graduate of the Colorado Art Institute and sold her creations in her local community for over eight years before making her debut on HGTV. She now sells online and wholesales to galleries and small specialty shops.
Sondra works from Elkhorn, NE. She is a graduate of the Colorado Art Institute and sold her creations in her local community for over eight years before making her debut on HGTV. She now sells online and wholesales to galleries and small specialty shops.
Trend Themes
1. Fanciful Metal Sculptures - Opportunity for businesses to incorporate whimsical and humorous metal sculptures into their product offerings or store decor.
2. Powder-coating for Outdoor Decor - Potential for companies to develop durable, weather-resistant powder-coating solutions specifically for outdoor decorative items.
3. Online Sales for Artisans - Artists and craftsmen can explore the growing trend of selling their creations online, reaching a wider market beyond their local community.
Industry Implications
1. Art and Home Decor - Art and home decor industries can tap into the demand for unique and whimsical metal sculptures that add personality and style to living spaces.
2. Manufacturing and Materials - Manufacturers can innovate by developing specialized powder-coating technology that can withstand high temperatures for fire pit installations.
3. E-commerce and Retail - E-commerce platforms and small specialty shops can support and promote the online sales of artisans like Sondra Gerber, offering a wider range of products to their customers.
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