The Gillette x Deion Razor was Created with Deion Sanders
Michael Hemsworth — December 10, 2021 — Marketing
References: gillette & drugstorenews
The Gillette x Deion razor has been created in partnership with former professional football player, sports analyst and present football coach at Jackson State University Deion Sanders as a premium piece of equipment for grooming.
The razor is inspired by Sanders' personal mantra -- "Look Good, Feel Good, Play Good" -- and features a gilded handle along with a whistle design, his Prime logo and signature number 21. The razor is being provided to 200 lucky consumers for free who only need to visit a special website between December 7 and 20, 2021 for a change to win.
The Gillette x Deion razor will also see $1 for every entry received to win the razor donated to JSU Tiger Fund Athletic Foundation at Jackson State University, which will also receive an additional $50,000 donation from the brand.
The razor is inspired by Sanders' personal mantra -- "Look Good, Feel Good, Play Good" -- and features a gilded handle along with a whistle design, his Prime logo and signature number 21. The razor is being provided to 200 lucky consumers for free who only need to visit a special website between December 7 and 20, 2021 for a change to win.
The Gillette x Deion razor will also see $1 for every entry received to win the razor donated to JSU Tiger Fund Athletic Foundation at Jackson State University, which will also receive an additional $50,000 donation from the brand.
Trend Themes
1. Premium Athlete Grooming - Opportunity for beauty and grooming brands to collaborate with well-known athletes to create premium grooming products.
2. Limited Edition Collaborations - Opportunity for businesses to offer limited edition collaborations and exclusive products to drive consumer engagement and loyalty.
3. Sports-inspired Design - Opportunity for brands to incorporate sports-inspired design elements in their products and marketing to attract and connect with sports enthusiasts.
Industry Implications
1. Beauty and Grooming - Beauty and grooming companies can collaborate with athletes to create premium grooming products that resonate with sports enthusiasts.
2. Marketing and Advertising - Marketing and advertising companies can offer limited edition collaborations and exclusive products to drive consumer engagement and loyalty.
3. Sports Merchandise - Sports merchandise companies can offer products with sports-inspired design elements to attract and connect with sports enthusiasts.
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