Not on the High Street's Gift Finder App Has Folders for Planning
Laura McQuarrie — May 4, 2016 — Tech
References: notonthehighstreet & itunes.apple
Not on the High Street's 'Gift Finder' app will be useful to those who want to quickly get inspiration for a fast-approaching special occasion, as well as those who like to plan for life's special moments months in advance.
In order to highly fine-tune the gift inspiration, the app gives users filters for price and gender, as well as buttons that can be checked off to indicate a few of the recipient's traits.
This standalone app also boasts a Pinterest-like interface that allows users to search for gifts by recipient, as well as events and neatly categorize them in a series of folders. With push notifications enabled, users are able to get reminders on upcoming events, as well as special offers from the retailer. Once the perfect item has been found, it can be added to the in-app basket and purchased immediately.
In order to highly fine-tune the gift inspiration, the app gives users filters for price and gender, as well as buttons that can be checked off to indicate a few of the recipient's traits.
This standalone app also boasts a Pinterest-like interface that allows users to search for gifts by recipient, as well as events and neatly categorize them in a series of folders. With push notifications enabled, users are able to get reminders on upcoming events, as well as special offers from the retailer. Once the perfect item has been found, it can be added to the in-app basket and purchased immediately.
Trend Themes
1. Personalized Gifting - The Gift Finder app's filters and recipient-specific search feature highlight the trend of personalized gifting, providing opportunities for businesses to offer customized products and experiences.
2. Mobile Shopping - The convenience of browsing and purchasing items directly from the app reflects the trend of mobile shopping, suggesting opportunities for businesses to optimize their mobile commerce strategies.
3. Event-driven Retail - The app's push notifications and reminders for upcoming events showcase the trend of event-driven retail, presenting opportunities for businesses to create tailored marketing campaigns and promotions around special occasions.
Industry Implications
1. E-commerce - The Gift Finder app's focus on gifting presents opportunities for e-commerce businesses to enhance their product discovery and recommendation algorithms to boost sales and customer engagement.
2. Mobile App Development - The success of the Gift Finder app highlights the growing demand for innovative mobile app solutions, presenting opportunities for businesses in the mobile app development industry to create similar convenient and personalized shopping experiences.
3. Gift and Specialty Retail - The app's emphasis on curating gift ideas and organizing them in folders showcases opportunities for gift and specialty retail businesses to streamline and digitize their product curation and customer targeting processes.
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