This Platform Now Includes a Native GIF Search Feature
Katherine Pendrill — February 18, 2016 — Tech
References: blog.twitter & theverge
Although native GIF search has become standard on platforms such as Facebook Messenger and Tinder, the feature has remained absent from Twitter until just recently. Starting today, Twitter users will now be able to search for their favorite GIFs and include them in their tweets.
Twitter's new native GIF search feature is available for iOS, Android and the web. The new feature allows users to search for an appropriate GIF simply by typing in a few keywords. Once the perfect GIF has been found, users can add the animated image to their tweets and direct messages. The feature is powered by the search engines Riffsy and Giphy, which have helped other platforms integrate GIFs.
With GIF search now available for Twitter, it is clear that GIFs are becoming a mainstream medium for online communication.
Twitter's new native GIF search feature is available for iOS, Android and the web. The new feature allows users to search for an appropriate GIF simply by typing in a few keywords. Once the perfect GIF has been found, users can add the animated image to their tweets and direct messages. The feature is powered by the search engines Riffsy and Giphy, which have helped other platforms integrate GIFs.
With GIF search now available for Twitter, it is clear that GIFs are becoming a mainstream medium for online communication.
Trend Themes
1. Mainstream GIF Communication - As GIFs become a more mainstream medium for online communication, there is an opportunity for businesses to incorporate more GIFs in their social media and branding strategies.
2. Native Search Integration - The native integration of GIF search in social media platforms creates opportunities for search engines to collaborate with other social media networks and expand their user base.
3. Gif-driven Marketing - As GIFs continue to gain popularity as a means of online communication, businesses can explore the potential for GIF-driven marketing campaigns that resonate with target audiences.
Industry Implications
1. Social Media - As social media platforms continue to implement native GIF search features, there is a potential for search engines to forge partnerships and expand audience reach.
2. Digital Marketing - The rise of GIFs presents opportunities for digital marketers to explore and expand the use of GIFs in online advertising, branding, and other campaigns.
3. Search Engine Optimization (SEO) - As more social media platforms integrate GIF search engines into their user interface, SEO professionals can help businesses optimize their GIFs for increased visibility and engagement on social media.
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