GIAPENTA Leaves No Woman Behind With Products for Every Body
Grace Mahas — January 21, 2020 — Fashion
GIAPENTA is a new lingerie brand that focuses on creating products for every body with inclusive sizing. This area of the market has often been overlooked by traditional retailers, but in recent years, brands like GIAPENTA are curating pieces to include all sizes.
The brand recently expanded its collection with the addition of the Rio Balconette -- an exquisite lingerie set that features a delicately embroidered appliques atop a soft and breathable mesh. This eye-catching piece is available in a jaw-dropping, fiery red and is available in sizes 34A to 36D.
Notably, 10 percent of all purchases from GIAPENTA are donated to cancer research, making the retailer an ideal choice for charitable consumers.
Image Credit: GIAPENTA
The brand recently expanded its collection with the addition of the Rio Balconette -- an exquisite lingerie set that features a delicately embroidered appliques atop a soft and breathable mesh. This eye-catching piece is available in a jaw-dropping, fiery red and is available in sizes 34A to 36D.
Notably, 10 percent of all purchases from GIAPENTA are donated to cancer research, making the retailer an ideal choice for charitable consumers.
Image Credit: GIAPENTA
Trend Themes
1. Inclusive Sizing - Brands like GIAPENTA are curating pieces to include all sizes, taking advantage of the market demand for size-inclusive intimates.
2. Expanded Collections - GIAPENTA's expansion with the Rio Balconette showcases the opportunity for brands to continually add new and diverse pieces, catering to a wider range of customers.
3. Charitable Retail - With 10 percent of all purchases donated to cancer research, GIAPENTA exemplifies the potential for brands to combine philanthropy with their business model, attracting socially conscious consumers.
Industry Implications
1. Lingerie - The lingerie industry can tap into the growing demand for inclusive intimates by offering a wide range of sizes and styles, providing options for all body types.
2. Fashion Retail - Fashion retailers can follow GIAPENTA's example and expand their collections to include more diverse and inclusive options, ensuring that they cater to a broader customer base.
3. Non-profit/charity - Non-profit organizations can partner with retailers like GIAPENTA to create mutually beneficial collaborations that help raise funds for charitable causes while offering customers a chance to contribute through their purchases.
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