This Giantmicrobes Plush Toy Takes the Shape of Crabs
Laura McQuarrie — September 27, 2014 — Marketing
References: facebook & giantmicrobes
Ahead of the start of the school year, subscription toy service NerdBlock.com sent out quite an unusual shipment of GIANTmicrobes plush toys to its subscribers. The goal between the partnership of Nerd Block and GIANTmicrobes was to raise awareness on various sexually transmitted infections, including things like crabs, chlamydia, gonorrhea and syphilis, especially since a large number of its consumers are under the age of 25.
Normally, GIANTmicrobes produces a variety of toys that mimic various cells or bacteria within the body, raising awareness on a number of health issues that often go overlooked. If you're hoping to open a NewdBlock subscription box and receive a specific GIANTmicrobes plushie, it's probably the only time in your life that you'll say: "I hope I get crabs."
Normally, GIANTmicrobes produces a variety of toys that mimic various cells or bacteria within the body, raising awareness on a number of health issues that often go overlooked. If you're hoping to open a NewdBlock subscription box and receive a specific GIANTmicrobes plushie, it's probably the only time in your life that you'll say: "I hope I get crabs."
Trend Themes
1. Sexual Health Awareness - Creating toys that raise awareness about sexually transmitted infections, like crabs, chlamydia, gonorrhea, and syphilis.
2. Subscription Toy Services - Using subscription toy services to educate and inform consumers, particularly those under 25, about important health issues.
3. Unconventional Educational Tools - Using plush toys that mimic cells or bacteria to educate and engage people about different health concerns.
Industry Implications
1. Education - Integrating toys and playful methods into sexual health education programs and initiatives.
2. Healthcare - Incorporating innovative products like plush toys into healthcare settings to promote awareness and prevention of sexually transmitted infections.
3. Toy Manufacturing - Collaborating with educational institutions or health organizations to develop plush toys that focus on various health topics, bringing awareness in a fun and engaging way.
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