Ghost London Launches an Archive Collection and Extends Its Size Range
References: ghost & fashionunited.uk
Ghost London, a womenswear company, has introduced an archive collection to commemorate nearly 40 years of designs. With a 21-piece collection made from a combination of Lenzing Ecovero and viscose, The ‘Ghost Archive’ updates the womenswear label's renowned satin collection. Highlights from the collection include the 90s-inspired ‘Palm’ slip dress, the ‘Luna’ skirt, and the Studio 54-inspired ‘Freya’ dress. For this release, Ghost London has expanded its size range to UK 20.
An edit of chic, simple-to-wear pieces has been created to allow uncomplicated matching with the archival designs. Wide-leg pants, cargos, and bomber jackets are also offered, along with satin camisoles, T-shirts, and button-down shirts.
The ‘Ghost Archive’ collection from Ghost London is now available online at the brand’s official website.
Image Credit: Ghost London
An edit of chic, simple-to-wear pieces has been created to allow uncomplicated matching with the archival designs. Wide-leg pants, cargos, and bomber jackets are also offered, along with satin camisoles, T-shirts, and button-down shirts.
The ‘Ghost Archive’ collection from Ghost London is now available online at the brand’s official website.
Image Credit: Ghost London
Trend Themes
1. Sustainable Fashion Collections - The creation of archive collections in sustainable materials like Lenzing Ecovero creates a disruptive innovation opportunity for companies to promote sustainable fashion choices.
2. Expanded Size Ranges - The expansion of size ranges in archive collections creates a disruptive innovation opportunity for companies to promote inclusivity in fashion.
3. Combining Nostalgia with Contemporary Style - Combining nostalgia with contemporary style in archive collections creates a disruptive innovation opportunity for companies to tap into consumer nostalgia while updating designs for modern tastes.
Industry Implications
1. Fashion - Fashion companies can use Lenzing Ecovero and expanded size ranges in archive collections to create more sustainable and inclusive fashion options for consumers.
2. E-commerce - E-commerce companies can use archive collections as a way to capitalize on consumers' nostalgia for previous fashion trends by offering updated designs with expanded size ranges.
3. Sustainable Materials Manufacturing - Manufacturing companies can see an increase in demand for sustainable materials like Lenzing Ecovero as fashion companies focus on producing more sustainable archive collections.
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