The Ghost Eclipse Fragrance Campaign Stars Poppy Delevingne
Meghan Young — March 28, 2014 — Fashion
References: ghostfragrances & fashiongonerogue
The Ghost Eclipse Fragrance ad campaign may take on a charming summery appeal, but the name of the brand's latest scent would have had people guessing for a darker series of images. Of course, no one would complain once setting their eyes on the print ad. Romantic, feminine and innately cheerful in spite of the model's reserved expression, how could they?
Starring British It Girl Poppy Delevingne, who happens to be the sister to Cara Delevingne, the Ghost Eclipse Fragrance ad campaign embraces a whimsical atmosphere, which captures the essence of the scent. Ghost's brand manager Natasha Payne said, “We believe that Poppy is the perfect embodiment of both the fragrance and our target audience; naturally confident, feminine and a little playful. We’re very excited to have her on board.”
Starring British It Girl Poppy Delevingne, who happens to be the sister to Cara Delevingne, the Ghost Eclipse Fragrance ad campaign embraces a whimsical atmosphere, which captures the essence of the scent. Ghost's brand manager Natasha Payne said, “We believe that Poppy is the perfect embodiment of both the fragrance and our target audience; naturally confident, feminine and a little playful. We’re very excited to have her on board.”
Trend Themes
1. Summery Perfume Ads - The trend of creating charming, whimsical ad campaigns for fragrances is on the rise, offering opportunities for disruptive innovation in the fashion and beauty industry by creating bold, distinct visual identities that appeal to young consumers.
2. Influencer Endorsements - Partnering with influencers like Poppy Delevingne to promote fragrances is becoming more commonplace, providing opportunities for disruptive innovation in the advertising industry by improving brand credibility and reach through authentic, relatable spokespersons.
3. Feminine Aesthetics - The trend of embracing feminine aesthetics in fragrance advertising is growing, presenting opportunities for disruptive innovation in the wellness, beauty, and fashion industries, by creating products and campaigns that emphasize self-care, empowerment, and inclusivity.
Industry Implications
1. Beauty - The beauty industry can capitalize on the rise of charming and whimsical ad campaigns for fragrances, by creating unique product offerings and captivating marketing campaigns that appeal to young consumers with an eye for creative packaging and branding.
2. Fashion - The fashion industry can leverage the popularity of influencers like Poppy Delevingne to increase brand awareness and reach younger audiences, by partnering with social media stars to create collaborative collections, sponsored posts, and events that promote fashion and fragrance together.
3. Advertising - The advertising industry can benefit from the trend of embracing feminine aesthetics and incorporating diverse models and personalities in fragrance campaigns, by creating more inclusive, authentic, and creative ads that empower consumers and improve brand loyalty.
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