GGRP Corrugated Cardboard Envelope Unfolds Into Record Player
Alison Heller — March 19, 2010 — Marketing
References: ggrp & ibelieveinadv
GGRP has discovered a brilliant way to demonstrate their sound engineering capabilities with this cardboard phonograph. For the design, an unassuming piece of corrugated cardboard acts as an envelope and unfolds into a record player. The enclosed record can be manually spun with a pencil and the vibrations travel through the needle to be amplified by the cardboard.
As if that kind of creative promotional material wasn't awesome enough, GGRP also created a vintage 1950's-style video introduction to the cardboard phonograph. The video details the simple assembly and hand-cranking technique for playing the record.
As if that kind of creative promotional material wasn't awesome enough, GGRP also created a vintage 1950's-style video introduction to the cardboard phonograph. The video details the simple assembly and hand-cranking technique for playing the record.
Trend Themes
1. Cardboard Engineering - Opportunity to explore innovative uses of cardboard as a sustainable and versatile material in various industries.
2. Interactive Promotional Materials - Potential to create unique and engaging promotional materials that offer interactive experiences for customers.
3. Retro-inspired Design - Opportunity to tap into nostalgia by incorporating retro-inspired design elements into modern products and marketing campaigns.
Industry Implications
1. Packaging and Logistics - Disruptive innovation potential in using cardboard as a more eco-friendly and cost-effective packaging solution.
2. Advertising and Marketing - Opportunity to capture consumer attention and create memorable brand experiences through interactive and unique promotional materials.
3. Music and Entertainment - Potential for the integration of retro-themed products and experiences in the music and entertainment industry to appeal to nostalgic consumers.
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