'GFF: Gluten Free Forever' is a Magazine for Gluten-Free Foodies
Katherine Pendrill — March 29, 2016 — Marketing
References: gffmag & grubstreet
'Meredith Corporation' recently announced the release of a new lifestyle magazine called 'GFF: Gluten Free Forever.' With more and more consumers cutting out gluten, there is a growing demand for products that cater to the diet. This publication provides a new resources for those who are looking for healthy and creative ways to eat gluten-free.
Although GFF: Gluten Free Forever is already available in select Whole Foods locations and other specialty retailers, the publication will be circulated more widely as of April 19th. The magazine will include a wide variety of product guides and recipes from chefs such as Shauna Ahern and Delfina’s Craig and Annie Stoll. The publication will even feature special sections such as travel tips for eating gluten-free abroad, a gluten-free beer guide and entertaining tips.
Although GFF: Gluten Free Forever is already available in select Whole Foods locations and other specialty retailers, the publication will be circulated more widely as of April 19th. The magazine will include a wide variety of product guides and recipes from chefs such as Shauna Ahern and Delfina’s Craig and Annie Stoll. The publication will even feature special sections such as travel tips for eating gluten-free abroad, a gluten-free beer guide and entertaining tips.
Trend Themes
1. Gluten-free Lifestyle Magazines - The release of 'GFF: Gluten Free Forever' magazine highlights the growing demand/awareness for gluten-free products and the opportunity for more niche lifestyle magazines catering to dietary needs.
2. Specialty Recipe Creation and Publication - The prevalence of dietary restrictions creates a space for chefs and food bloggers to create and publish specialty recipes to niche audiences.
3. Health & Wellness Media - The success of 'GFF: Gluten Free Forever' magazine highlights opportunities for Health & wellness media to cater to niche diets and lifestyles.
Industry Implications
1. Publishing - The success of 'GFF: Gluten Free Forever' highlights the opportunity to develop similar publications catering to other dietary needs/ lifestyles.
2. Food and Beverage - Catering to the growing demand for gluten-free products represents a significant market opportunity for food and beverage companies.
3. Media & Advertising - The rise of gluten-free diets and niche dietary needs creates opportunities for media outlets to develop targeted advertising and content for this audience.
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