Modern Shoe Hospital Bandage Campaign
Elsa Blaine — November 16, 2008 — Marketing
References: frederiksamuel
The Modern Show Hospital and the Target ad agency have created this sticky guerrilla ad campaign to "remind people of their services." Bandages which have been designed to blend into the sidewalk have been strategically placed, sticky side up, where people are sure to walk.
Innocent pedestrians step on the gummy strips, which adhere to the bottom of their footwear. When they go to remove the litter, they see the Modern Show Hospital logo and the company's phone number.
The idea is brilliant, but whether or not people are going to keep the unsolicited bandage that has become stuck to their shoes is another question altogether.
Innocent pedestrians step on the gummy strips, which adhere to the bottom of their footwear. When they go to remove the litter, they see the Modern Show Hospital logo and the company's phone number.
The idea is brilliant, but whether or not people are going to keep the unsolicited bandage that has become stuck to their shoes is another question altogether.
Trend Themes
1. Guerrilla Advertising - Opportunity to create unique and attention-grabbing ad campaigns that surprise and engage consumers.
2. Location-based Marketing - Potential to target consumers at specific locations and deliver personalized messages or offers.
3. Creative Branding - Chance to establish a memorable and distinctive brand identity through innovative marketing tactics.
Industry Implications
1. Advertising - Disruption potential for advertising agencies to adopt unconventional strategies and stand out in the crowded market.
2. Footwear - Opportunity for shoe brands or repair services to leverage creative advertising techniques to attract customer attention and promote their products or services.
3. Event Marketing - Potential for event organizers to use guerrilla advertising tactics to create buzz and enhance attendee experiences.
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