The Air Jordan 'Get Your Basketball On' Campaign Stars Charlie Murphy
Jordan Sowunmi — July 13, 2011 — Marketing
References: getyourbasketballon_ & behance.net
Veteran character actor Charlie Murphy is perhaps best known for his appearances on Dave Chappelle's iconic sketch comedy series, "Chappelle's Show," or for being the older brother of comedy superstar Eddie Murphy, but the Air Jordan 'Get Your Basketball On' ad campaign threatens to top those associations.
The 'Get Your Basketball On' campaign stars Charlie Murphy as Leroy Smith, the man responsible for "inspiring" Michael Jordan, the faux infomercial alleges. Leroy Smith offers to show potential consumers the tricks of the trade that will help potential customers dominate the game the way Smith dominated. His tactics include the Mind Maze, the Dragon Attack Drill, and Shuffle & Sweet. In this collection of photographs, we see the different materials used to promote Leroy Smith's products.
The 'Get Your Basketball On' campaign was developed by Wieden+Kennedy of New York City.
Implications - In the last decade, the ability and likelihood of a commercial going viral has become an important metric in the ad world. One of the most effective ways a company can capitalize on this movement is by investing in comedic marketing that is paired with a highly integrated social media campaign. By providing consumers with options and outlets for more information, as well as an easy way to share it with their friends, the company makes it easy for consumers to engage with their products.
The 'Get Your Basketball On' campaign stars Charlie Murphy as Leroy Smith, the man responsible for "inspiring" Michael Jordan, the faux infomercial alleges. Leroy Smith offers to show potential consumers the tricks of the trade that will help potential customers dominate the game the way Smith dominated. His tactics include the Mind Maze, the Dragon Attack Drill, and Shuffle & Sweet. In this collection of photographs, we see the different materials used to promote Leroy Smith's products.
The 'Get Your Basketball On' campaign was developed by Wieden+Kennedy of New York City.
Implications - In the last decade, the ability and likelihood of a commercial going viral has become an important metric in the ad world. One of the most effective ways a company can capitalize on this movement is by investing in comedic marketing that is paired with a highly integrated social media campaign. By providing consumers with options and outlets for more information, as well as an easy way to share it with their friends, the company makes it easy for consumers to engage with their products.
Trend Themes
1. Comedic Marketing - Investing in comedic marketing paired with a highly integrated social media campaign to capitalize on the viral movement and engage consumers with products.
2. Viral Advertising - Creating commercials that have the ability to go viral, becoming a valuable metric in the ad world.
3. Integrated Social Media Campaigns - Developing social media campaigns that are highly integrated with comedic marketing to provide consumers with more information and easy sharing options.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create comedic marketing campaigns that have the potential to go viral and engage consumers.
2. Social Media Marketing - Opportunity for social media marketing agencies to develop highly integrated campaigns that capitalize on the viral movement and provide consumers with more engaging content.
3. Sports Apparel - Opportunity for sports apparel brands to collaborate with comedians and implement comedic marketing campaigns to increase brand awareness and engagement.
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