Snapchat Added a Location-Based Sticker Feature for Creative Images & Videos
Erica Francis — August 3, 2016 — World
References: snapchat-blog & venturebeat
Snapchat is introducing its Geostickers feature to its platform. Similar to filters, the Geostickers are based on locations. The stickers are essentially related to aspects of the area. For example in Paris, a sticker of a sloth hanging off the Eiffel Tower like King Kong saying "Bonjour" with hearts fluttering everywhere is accessible to any Snapchat users who is in the city. Like a regular Snapchat, users can add multiple stickers into a snap or message to make for a creative image or video.
The instant video and photo platform has made a lot of updates recently like the 'Memories' option and now the Geostickers. Adding a fun element allows users to have a more personal experience with the app, whether it's connected to their hometown or on a trip. It gives Snapchat lovers one more reason to choose the app over similar ones like Instagram or Periscope.
The instant video and photo platform has made a lot of updates recently like the 'Memories' option and now the Geostickers. Adding a fun element allows users to have a more personal experience with the app, whether it's connected to their hometown or on a trip. It gives Snapchat lovers one more reason to choose the app over similar ones like Instagram or Periscope.
Trend Themes
1. Location-based Stickers - Snapchat's Geostickers feature allows users to add location-based stickers to their images and videos, creating a more personalized and creative experience.
2. Enhanced User Experience - The introduction of Geostickers adds a fun and personal element to Snapchat, giving users another reason to choose the app over competitors like Instagram or Periscope.
3. Growing Competitive Features - Snapchat's constant updates and addition of new features like Geostickers help the app stay competitive in the fast-paced social media market.
Industry Implications
1. Social Media - The Geostickers feature highlights the importance of innovative and engaging features for social media platforms to attract and retain users.
2. Location-based Services - The success of Snapchat's Geostickers demonstrates the potential for incorporating location-based features into other platforms and services.
3. Creative Technology - The demand for innovative and creative technology, like Snapchat's Geostickers, presents opportunities for businesses to develop similar features and experiences in various industries.
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